Banners are often used by businesses to advertise specials and sales events to attract customers. Service businesses in particular use colorful outdoor banners to promote their offerings and attract people in the community. Banners can also be personalized for individual use at celebrations, parties, and family gatherings. The goal is to ensure the banner material and printing fits the intended location and presents the message professionally. Vinyl is a commonly used material that comes in different weights depending on the size and durability needs for where the banner will be hung. Large format banners as big as 20 feet by 60 feet can be used to attach messages to the sides of buildings.