MDW NY | Michael Tabtabai_Great Digital Creative Ideas

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Michael Tabtabai, Creative Director at Saatchi & Saatchi LA, takes us through examples of inspiring digital ideas that work in the marketplace. He covers everything from robots to gaming dynamics.

Tecnología Empresariales

@michaeltabtabai
Creative Director
Saatchi & Saatchi LA

I went to the internet
and all I got is this lousy
keynote presentation.
(part three)

20
MDW2

15

# of videos played 10

5
MDW1

0
0 15 30 45 60
# of positive comments (millions)

http://www.youtube.com/watch?v=Q3V5S7NhvcA

http://www.youtube.com/watch?v=J7-QT1Vm8II

http://www.uniqlo.com/jp/corp/eng/projects/

“Hey @Rapha_N_America I just found out
how awesome you are from
@michaeltabtabai. I will buy lots of your
products from here on out because of how
effectively he communicated your
superiority to your competitors.

http://www.youtube.com/watch?v=EjgtxVxE14A

http://www.youtube.com/watch?v=-mYEE0L1soI

http://www.youtube.com/watch?v=okk04JqRRn8

http://www.youtube.com/watch?v=sozl5eQLsFY

Saatchi & Saatchi LA
2010 Social Media Agency of the Year

http://www.youtube.com/watch?v=JooRCM83-Yg

Non-traditional work.
Traditional process.

Thanks.
twitter: @michaeltabtabai
blog: michaeltabtabai.posterous.com
etc: michaeltabtabai.com

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MDW NY | Michael Tabtabai_Great Digital Creative Ideas

1. @michaeltabtabai Creative Director Saatchi & Saatchi LA

2. I went to the internet and all I got is this lousy keynote presentation. (part three)

3. 20 MDW2 15 # of videos played 10 5 MDW1 0 0 15 30 45 60 # of positive comments (millions)

5. Digital.

6. Engagement.

7. Full-blown integration.

8. Socially networking.

9. Crowds being sourced, etc.

10. Community ambassadeering.

11. An absence of silos.

12. Rampant Foursqaring.

13. Social ¢urr€n$y.

14. Uninhibited Tweeting, Poking.

15. Flajh, PaperViz, Web3, ApPs, HTmL7.9

16. That Old Spice Guy.

17. Tradigital.

18. Digiraditional.

19.

20.

21. Tweet that shit.

22. Good Digital = Subjective

23. Be mediocre.

24. http://www.youtube.com/watch?v=Q3V5S7NhvcA

25.

26.

27.

28.

29.

30. Be revealing.

31.

32.

33.

34. Be prolific.

35.

36.

37.

38.

39.

40.

41. http://www.youtube.com/watch?v=J7-QT1Vm8II

42. http://www.uniqlo.com/jp/corp/eng/projects/

43. Be resourceful.

44.

45. http://vimeo.com/16404722

46. Be yourself.

47.

48.

49.

50.

51. <Intermission> (Let’s get interactive)

52. @Rapha_N_America @MichaelTabtabai

53. “Hey @Rapha_N_America I just found out how awesome you are from @michaeltabtabai. I will buy lots of your products from here on out because of how effectively he communicated your superiority to your competitors.

54. “Hey @Rapha_N_America @michaeltabtabai Just blew a whole lot of people away with an amazing presentation on your brand. I’ve never owned your products before, but now I get what all the fuss is about.

55. “Hey @Rapha_N_America Do you have a bigger brand ambassador in social media than @michaeltabtabai? Think about it...

56. </Intermission>

57. Be real.

58. http://vimeo.com/16889815

59. Be really real.

60. http://www.youtube.com/watch?v=EjgtxVxE14A

61. Be crowdsourceful.

62.

63.

64.

65.

66. http://www.youtube.com/watch?v=-mYEE0L1soI