How to take something that is completely analogue (vinyl) and try to sell it on a digital platform.

1. MAKING
ANALOGUE
DIGITAL
GRANT RUXTON
- VINYL PRESS
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2. HOW CAN MUSIC BE
DIGITAL?
Music is as analogue as it gets.
Making an album isn’t cheap, but the channels available to
promote and get noticed are!
Using the digital tools at your disposal to effectively create a
world wide reach for yourself.
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3. VINYL IS GOING
STRONG
Last year vinyl sells were at their highest in over a decade
and this figure is rising over the year.
Why?
It’s seen as a cool thing again.
Reissues and events like Record Store Day help the industry
and bands.
But what about the little guy? How can a small
band or solo artist approach digital marketing
for their music?
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4. USING DIGITAL MARKETING TO
DO A RECORD COMPANY’S JOB
How do we do this?
• Self Promotion
• Crowdsourcing
• Digital Distribution
• Physical Distribution
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5. SELF PROMOTION
Everyone has a friend who is in a band and that band has a
Facebook page.
But do they have a YouTube, Twitter, Soundcloud, Snapchat,
Instagram, Vine etc.
The potential audience isn’t in one place. It’s on a number of
different channels.
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6. CROWDSOURCE
It connects you the artist with an audience in the most direct
fashion possible.
You have those invested in your music investing in you as a
product.
Everyone and their granny knows about Kickstarter, but do
you actually use is? Spend some time playing about with it to
get a full grasp of it.
Great crowdsourcing sites include
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7. DIGITAL
DISTRIBUTION
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8. PHYSICAL
DISTRIBUTION
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9. THANK YOU
HTTP://VINYL.PRESS
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