1. 2. How Effective is the
Combination of Your Media
Product and Ancillary Tasks?

2. Creating A Brand Image.
• Typography
Throughout all of my products i have created a brand image by using the same
typography for the name of my film, the quotes and phrases that appear in the
trailer and on the film poster and magazine. By using the same font on every
product it makes it become recognisable, therefore the audience relates it back
to the film. This is conventional feature for most films.
• Colour Scheme
In both my poster and the magazine front cover I have used a simple colour scheme. I
chose the colour white as I did not want the background to distract the audience’s
attention away from the main image.

3. • The Images
The images also makes the promotion of this film package effective, as
due to the fact that i only have one main character she therefore
appears on everything. This results in audience recognising who she
is and what film she is in when marketing the film.
• Mise En Scene
I have also kept the mise en scene the same throughout, for instance
Darcey appears in a black leotard and pink ballet tights in all of the
products. This costume signifies to the audience what genre of film it
is therefore the audience can establish whether or not they will like
the film.

4. Using Different Platforms To
Market My Film
• After producing my trailer and ancillary products I decided to make
a twitter account for my film, as this is this is a very current and
popular way of marketing films and connecting with the audience.
• Micro blogging sites enables the audience to build a relationship
with the film , as it gives them an insight into behind the scenes and
important news.
• I have also included Facebook and Twitter on my magazine, as this
markets the magazine. Brands now use viral marketing in order to
attract their audiences.

5. • Overall, I feel that all of the film package
works well together, as I have used
similarities in all of the products
therefore creating a brand and
reinforcing the genre. For instance this
can be identified in the typography, the
images that I have used and the mise
en scene. This therefore links all of the
marketing materials together.

6. • Overall, I feel that all of the film package
works well together, as I have used
similarities in all of the products
therefore creating a brand and
reinforcing the genre. For instance this
can be identified in the typography, the
images that I have used and the mise
en scene. This therefore links all of the
marketing materials together.