1. Rebecca Lynn Ralph
Sales Promotion
Final Project

2. Syndicate is a retail boutique that will feature Men's and
Women's Contemporary fashions, and is set to open on the
trendy Robertson Blvd. Strip in West Hollywood. The store will
carry current LA-based designers (and select international
designers) and will provide personal customer service 7 days per
week. Store personnel will include: the owner (Rebecca Ralph), 1
store manager, 2 keyholders, 5 sales associates and 2 backstock
associates
Syndicate wil carry lines such as: Brian Lichtenberg, Future
Heretics, Alkemy, Skingraft, Fremont, Carapace, Covet, Hypnosis
Berlin, Jeremy Scott, Natalie Romano, Mike Vensel, Rag & Bone,
Band of Outsiders, Grey Ant, Chaser LA and US Rags.

3. Concept Board

4. Company Logo

5. Stationary

6. Business Cards

7. Business Card

8. Product Lines

9. Product Lines

10. Product Lines

11. Product Lines

12. Product Lines

13. Product Lines

14. Competitors

15. Customer Profile
Demographics Psychographics
λ Gender: Male and Female λ Lifestyle: Trendy, up to date
w/latest fashions, innovator
λ Age: 20-45 years old
λ Body-conscious, healthy,
λ Marital Status: single or
shops in natural health food
married with 1 or no kids supermarkets (Trader Joe's,
λ Education: College Graduate Whole Foods, Fresh & Easy)
λ Income: $75,000-$100,000 λ Transportation: luxury sedan
or energy-efficient vehicle
λ Residence: Beverly Hills,
Rodeo Dr. λ Occupation: works in Visual
Arts or Entertainment field

16. Mission Statement
Syndicate is a fashion-forward retail boutique
that aims to establish itself as a global fashion
and lifestyle hub offering fashion conscious
individuals the ultimate haute couture experience
and a dynamic platform to ultimately put fresh,
emerging designers on the map. We stand by
innovation, quality and ultimate customer care.

17. Event Flyer

18. “Get Lazy”
Summer 2010
Campaign
“Glossy Ad”
1 of 2

19. “Get Lazy”
Summer 2010
Campaign
“Glossy Ad”
2 of 2

20. “Get Lazy”
Summer 2010
Campaign
“Web BannerAd”
-facebook.com
-indiefashionla.com
-ifashionnetwork.com

21. Web Homepage Mockup

22. Syndicate Retail Store Radio
Advertisement
*To Be Released on Radio Station 106.7 KROQ
“Have you taken a moment yet this year to just pause and reflect, to just sit down and not
have to think about, well, ANYTHING? Are you simply tired of being tired? Well, Syndicate
is offering you a smug way out of those noisy traffic jams and runny-nosed kids and is now
encouraging anyone and everyone to 'Get Lazy'. That's right, you heard it- Kick your feet
up onto the sofa, sprawl out onto the floor, slide ever-so-slowly down those stairs and
hustle/bustle no further! Their 'Get Lazy' campaign launches on Friday, July 10th with an
exclusive party featuring guest host Lady Soverign and will be sponsored by IKEA furniture
and Belvedere Vodka. There will be jammin' gift with purchase specials as well as furniture
giveaways, and one lucky guest will end up winning a personal chill session with the Lady
herself! For more information about this event and the Lazy Days Summer Campaign at
Syndicate, drop by the store or visit us on our website at www.shopsyndicate.com. Once
again, it's www.shopsyndicate.com.”

23. 6-Month Plan
Month: March April: May June Jyly August
Ad Type: Glossy Print Ad Glossy Print Ad Web Banner Ad Event Flyer Ad #1 Event Flyer Ad #2 Web Banner Ad
Dimensions: 8 1/2”X11” Full Page 728X90 Half Page Half Page 728X90
Color story: Red, indigo, cream Blue, cream, Lemon, lt. Blue, Mahogany, beige, Mahogany, beige, Navy, Black,
taupe cream, tan, olive brown brown Crimson
Length 2 Months 2 Months 3 Months 1 Month ½ Month 1 Month
Publication: Nylon Men, 944 Nylon, LA facebook.com Metromix Metromix facebook.com
Magazine Confidential, laweekly.com LA Weekly LA Weekly indiefashionla.com
Flaunt indiefashionla.com The Deli LA The Deli LA ifashionnetwork
Station/Location: Billboards in West Billboards in N/A Street promotions/ Street promotions/ N/A
Hollywood/Beverly Hollywood/West posters in record posters in record
Hills Hollywood store, etc store, etc.
Promotional Minnetonka Kanvis unisex his/ Future Heretics Alkemy gift Alkemy gift Fall/Back-to-
Material: leather loafers buy her buy one/get buy one/get one w/purchase, IKEA w/purchase School Specials
one/get one one giveaways
Total Amount of 1 2 2 1 1 1
Ads/Month: