1. INSTITUTIONAL
RESEARCH
By Rebecca Pottinger

2. TASK
Using a variety of sources, carry out a market analysis of the thriller genre for the year 2012/2013 and present your
findings as a slideshare. You should aim to find out:

How many thriller films were released in this period

How profitable the genre is

Which films were most successful (and why)

What are the characteristics of the audience for this genre (age, gender, social class)
I am finding out this information so I can summarise what I’ve learnt and look over the research
gathered to be able to explain what I need to do to make my thriller film successful. The research
collected, will help me to understand what makes a good thriller films, the audience that’s needs to be
targeted, and how popular the thriller genre is.

3. THRILLER GENRE 2012-2013.
H OW M A N Y T H R I L L E R S W E R E R E L E A S E D D U R I N G
THIS TIME PERIOD?
 According to this website, there were a total of 220 thriller films during the year 2012:
http://www.movieweb.com/movies/2012/thriller?s=date&pg=11
 But according to IMDb there was a total of only 61 thriller movies released during 2012:
http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&sqi=2&ved=0CH
UQFjAA&url=http%3A%2F%2Fwww.imdb.com%2Flist%2Fbp2u-Cr95ak%2F&ei=5ANpUtqyMcv7Aao7IEY&usg=AFQjCNEiMaCLNtJchDbVQA2r08tWnavuxg&sig2=Wg80wxXDTrY5N6UaDmY
Npw
The difference in the numbers could be because one website may only count the thriller genre and not
include the sub-genres such as horror and Sci-fi, which are often used conventions in thriller movies.

4. H OW P RO F I TA B L E I S T H E T H R I L L E R
GENRE?
 http://www.boxofficemojo.com/genres/

5. WHICH THRILLER FILMS ARE MOST
SUCCESSFUL?
 Here are some of the most popular Thriller films, some
of these films consist of sub-genres.
http://www.imdb.com/search/title?genres=thriller&sort=mo
viemeter,asc&title_type=feature
Here is the box office for the
thriller film Gravity;
I think that this
was a successful
thriller film,
because it
consisted of the
main thriller
conventions

6. WHICH THRILLER FILMS ARE MOST
SUCCESSFUL?
This website, the numbers, shows the
top movies ( Thriller genre included)
from October 18th 2013
http://www.the-numbers.com/weekendbox-office-chart
Not only do both results show the most
popular thriller film, but on this chart it
shows that thriller is the top of the chart
even compared to other Genres.

7. WHAT ARE THE
CHA RACTERISTICS OF THE
AU D I E N C E F O R T H I S
GENRE?
From this table we can see that the most
popular age associated with thriller movies
is within the age group 15-24. This
information helps me, as I now know the
target audience age and can use this my
advantage of making sure that the thriller
opening sequence is of a suitable age
range.

8. S U M M A R I S E W H A T Y O U H AV E L E A R N E D
AND CONCLUDE BY EXPLAINING WHAT
YO U W I L L N E E D T O D O T O M A K E YO U R
FILM SUCCESSFUL
By gathering this evidence I can now use this to create an accurate
and appropriate thriller opening sequence. This has helped me to
understand what makes a successful thriller and improved my
knowledge of the right target audience. By looking at the most
successful thriller films released, I can use this by making sure I'm
including the appropriate key genre elements.