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By Rebecca Taplin
House style is a set design that a 
magazine has carried out throughout the 
whole of the magazine. This makes the 
magazine noticeable so if the front cover 
and contents page was separated then 
you would be able to tell that they go 
together as they have the same house 
style.
I have been looking at the magazine ‘VIBE’ 
because this represents my genre and I like 
the house style of this magazine as it 
relates to my genre.
The masthead on every magazine is 
always across the top of the magazine and 
they always use the same font. 
The main image usually covers the 
masthead and this gives off the effect that 
the image is coming out of the page.
All contain a faded ‘V’ in the background 
which is a clear house style. 
The contents title is separated into three 
different sections. 
The text usually is wrapped around the 
image. 
They always use a medium long shot or a 
close up of the main artist that is being 
featured.
I would like to use the layout of VIBE magazine in my 
magazine as I think that the layout of the magazine is 
very bold and easy to read which connotes my genre 
because they are aged from 16-24 years old, so they 
wouldn’t want a lot of text to read which is stereotypical 
because they would rather go out than read a magazine 
with lots of text as they are seen as lazy, so my layout 
will be very simple and will have structure to it. 
By making the layout similar to VIBE magazine this then 
allows me to plan my magazine using this layout. Also 
this layout will be different to all the magazines on the 
market because I will be using some of my designs as 
well as this magazine. VIBE magazine gives me an incite 
of how to structure my magazine as their magazine is 
representing the same genre as I am going to do.
Always has a main image which takes up 
one of the pages. 
The article about the image used is always 
on the other page.
The colours that I will be using in my magazine red, grey, 
white and black as these colours are using a simple colour 
scheme but they will all contrast each other so this will make 
the magazine very noticeable. Throughout my magazine I will 
be using the same colours which will enable the buyers to 
recognise that it is all apart of the same magazine. 
The colour red has lots of connotations but in my magazine I 
would want it to connote passion and love for music, also I 
might use red for titles of my articles as this is a bold colour 
which will catch the attention of the readers and then they will 
make a decision what to read as red is very vibrant. 
In my magazine the colour black will represent elegance and 
power of the music artist on my front cover. Black can be seen 
as an evil colour but in my magazine I am going to portray the 
colour in a positive way and also this colour will contrast will 
every colour.
On my front cover, contents page and double 
page spread I will using the same person all 
the way through but just using different 
pictures of that person. Also the colour 
scheme will be very similar as then this 
allows the magazine to be remembered and 
noticed. My logo will also be repeated so then 
the readers will see the logo a lot and then it 
will easier for them to remember this 
magazine. 
My magazine will represent the social group 
of teenagers because that is my target 
audience for this genre, the image that will be 
used will be a famous artist looking very 
casual and relaxed as this is how most 
teenagers are which can been seen as
My magazine will be informal as my target 
audience is aged 16-24 as many of these people 
will still be in education they will be informal. 
I might include colloquial language, so some 
words on my magazine may be abbreviated or 
slang words, as many teenagers text their friends 
and they would text informally and they would use 
this type of language so this represents my target 
audience. This is also called Idiolect language as it 
is how a set social group talk together. 
My magazine will also be low end because it’s a 
school magazine targeting students.

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House style & mode of address

  • 2. House style is a set design that a magazine has carried out throughout the whole of the magazine. This makes the magazine noticeable so if the front cover and contents page was separated then you would be able to tell that they go together as they have the same house style.
  • 3. I have been looking at the magazine ‘VIBE’ because this represents my genre and I like the house style of this magazine as it relates to my genre.
  • 4. The masthead on every magazine is always across the top of the magazine and they always use the same font. The main image usually covers the masthead and this gives off the effect that the image is coming out of the page.
  • 5. All contain a faded ‘V’ in the background which is a clear house style. The contents title is separated into three different sections. The text usually is wrapped around the image. They always use a medium long shot or a close up of the main artist that is being featured.
  • 6. I would like to use the layout of VIBE magazine in my magazine as I think that the layout of the magazine is very bold and easy to read which connotes my genre because they are aged from 16-24 years old, so they wouldn’t want a lot of text to read which is stereotypical because they would rather go out than read a magazine with lots of text as they are seen as lazy, so my layout will be very simple and will have structure to it. By making the layout similar to VIBE magazine this then allows me to plan my magazine using this layout. Also this layout will be different to all the magazines on the market because I will be using some of my designs as well as this magazine. VIBE magazine gives me an incite of how to structure my magazine as their magazine is representing the same genre as I am going to do.
  • 7. Always has a main image which takes up one of the pages. The article about the image used is always on the other page.
  • 8. The colours that I will be using in my magazine red, grey, white and black as these colours are using a simple colour scheme but they will all contrast each other so this will make the magazine very noticeable. Throughout my magazine I will be using the same colours which will enable the buyers to recognise that it is all apart of the same magazine. The colour red has lots of connotations but in my magazine I would want it to connote passion and love for music, also I might use red for titles of my articles as this is a bold colour which will catch the attention of the readers and then they will make a decision what to read as red is very vibrant. In my magazine the colour black will represent elegance and power of the music artist on my front cover. Black can be seen as an evil colour but in my magazine I am going to portray the colour in a positive way and also this colour will contrast will every colour.
  • 9. On my front cover, contents page and double page spread I will using the same person all the way through but just using different pictures of that person. Also the colour scheme will be very similar as then this allows the magazine to be remembered and noticed. My logo will also be repeated so then the readers will see the logo a lot and then it will easier for them to remember this magazine. My magazine will represent the social group of teenagers because that is my target audience for this genre, the image that will be used will be a famous artist looking very casual and relaxed as this is how most teenagers are which can been seen as
  • 10. My magazine will be informal as my target audience is aged 16-24 as many of these people will still be in education they will be informal. I might include colloquial language, so some words on my magazine may be abbreviated or slang words, as many teenagers text their friends and they would text informally and they would use this type of language so this represents my target audience. This is also called Idiolect language as it is how a set social group talk together. My magazine will also be low end because it’s a school magazine targeting students.