Real Time Content Marketing and Social Media Engagement is the new way to communicate online. This presentation defines how Advice Interactive Group uses content and social media where they connect, to meet business goals and satisfy users’ needs. Their CEO, Bernadette Coleman will explain how they had to learn how to produce meaningful, beautiful, obsessive content that changed the game for their company and can for you too. Let Bernadette give you a deeper look into the new face of search and how marketers can create quality engaging content that both people and the search engines will love.
I became an expert – What I am going to share with you over the next 50 minutes is our story.
Our conversations now revolve around real time status updates, user generated content, and viral videos.
Problem # 1 We were the “jack-of-all-trades, master-of-none”
Tons Videos
Bunches of Articles
Web blogs everywhere
All Social Media Platforms
Releasing Press Releases for anything
We were trying to do everything…
How Google is penalizing websites
Why creative content is valuable toward strong search rankings
Why engaging humans (not robots) is the new measure of on-line success
How to create content that engages humans, and how to track it
Special and unique content comes when I share my real life stories and experience. When I tell a story that relates to my experiences or example within the context of a current topic or business problem, I feel I am developing a deeper relationship with my audience. Consider relating a business experience in a blog post and share on a major social network or discuss in a live presentation or webinar.
One of my favorite and most successful blogs was called “Why Do We Do Everything Google Says”. In my blog I talk about a dinner conversation we were having at my home with my husband regarding Google’s best practices and how we could use these to make changes then all of a sudden my daughter asked, “Why do you have to do everything Google says”? With that one question from someone outside our industry I was able to raise questions in my blog that created quite a bit of online conversation and social sharing. (Not to mention my daughter was excited that I included her in my blog!)