The document discusses several topics related to online journalism including: 1. What media companies are doing to engage readers online through sites like CNN.com, WashingtonPost.com, and Politico.com. 2. The early days of online news when sites mainly republished print content with little additional value until the 1990s when more interactive features were added. 3. How the audience for news has changed from passive readers to active participants who expect more personalized and interactive experiences online.