A study of 1,800 couples in Australia has revealed the key to a successful relationship could be as simple as celebrating Valentine’s Day. This report contains the full report to the 2017 Australian Valentines Survey created by retailers Beer Cartel and Edible Blooms. The report can also be found at: https://www.beercartel.com.au/blog/2017-australian-valentines-survey/

1. A Study of Valentine’s Day & Relationships
Amongst Couples in Australia

2. Foreword
Valentine’s Day began initially as a Christian feast day honouring the early saints named
Valentinus. In the 14th century thanks to the words of famous English Poet Geoffrey Chaucer it
became associated with love, and then, in the early 18th century it evolved into an occasion
where couples expressed their love for each other with the exchange of gifts.
Since this time Valentine’s Day has increased significantly in popularity. In 2014 IBISWorld
estimated Australian consumers would spend $791.4 million on gifts and experiences for
February 14th.
Beer Cartel and Edible Blooms are proud to bring you the 2017 Australian Valentine’s Survey –
a study into the attitudes and behaviours of Australian couples towards Valentine’s Day. The
report that follows is summary of a nationwide study of over 1,800 participants that are in a
relationship. It is the most robust, public study currently available.

3. Summary of Key Findings
• The majority (80%) of Australian couple consider Valentine’s Day a special day and will
be celebrating the day
• Those intending to celebrate Valentine’s Day are more positive to their relationship;
68% of those intending to celebrate Valentine’s Day say their relationship is better than
ever, compared to just 50% of those not celebrating
• Expect a boom day for restaurants on Feb 14 with over half of all couples, who are
planning on doing something special, expecting to eat out
For those getting gifts:
• Women can expect their partner to spend an average of $98 on flowers, chocolate and
a card
• Men will receive almost as much from their partner, with an average spend of $94 on a
card, chocolates and alcohol

4. The vast majority (80%) of couples consider Valentine’s
Day a special day for them
2017 AUSTRALIAN VALENTINE’S SURVEY

5. Most expect to celebrate Valentine’s Day by doing
something special or exchanging gifts
2017 AUSTRALIAN VALENTINE’S SURVEY

6. Those in an improving relationship are more likely to
be celebrating Valentine’s Day
2017 AUSTRALIAN VALENTINE’S SURVEY

7. Celebrating Valentine’s Day appears important for
maintaining a strong, healthy relationship
2017 AUSTRALIAN VALENTINE’S SURVEY

8. While men can expect a range of gifts, flowers are the
clear gift of choice for females
2017 AUSTRALIAN VALENTINE’S SURVEY
GIFTS FOR MALES GIFTS FOR FEMALES

9. Valentine’s Day activities are diverse, but a meal at a
restaurant is a firm favourite
2017 AUSTRALIAN VALENTINE’S SURVEY

11. Friendship is the number one partner trait across both
genders
2017 AUSTRALIAN VALENTINE’S SURVEY
IN A MALE PARTNER IN A FEMALE PARTNER

12. Friends and work are the best opportunities for
starting a relationship
2017 AUSTRALIAN VALENTINES SURVEY

13. Among online dating sites RSVP has lead to the
greatest relationship success
2017 AUSTRALIAN VALENTINES SURVEY

15. The majority of those not in a relationship are still
positive to Valentine’s Day
2017 AUSTRALIAN VALENTINE’S SURVEY

16. For those that are single Valentine’s Day is a day of self
indulgence and spending time with others
2017 AUSTRALIAN VALENTINES SURVEY

18. The 2017 Australian Valentine’s Survey involved over
1,800 respondents who are in a relationship
22% 78%