Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
SEO Training for Beginner Online Marketers And Local Small Business Owners
1. SEO Training
101
“How To Make Search Engines Work
For YOU”
The Beginner’s Fast Track
www.Twitter.com/jonrognerud
Visit www.jonrognerud.com for a FREE Gif
Valued at Over $300.00
2. Assumption for this presentation:
1. You’re new to SEO (or close to it)
2. You have a website (or close to it)
3. You are a business owner or marketer
open to learning about search engines
4. Your focus on this presentation for the
next hour…(please turn emails, phones,
kids, etc “off”)
3. What you will learn
1. What search engines are all about
2. Top ranking factors and the SEO framework
3. The big 4 myths of SEO
4. Actionable tips to rocket your website up in
search engines listings – FAST!
5. PLUS – a Give Away bonus of my SEO book,
shipped to you for FREE.
5. This is you…
• You’ve tried keywords research, and adding to
pages, but it doesn’t seem to have any effect…
• You’ve never really tried SEO, don’t know what
it’s about, and think Social Media is better…
• Done some work with search engine
optimization, but cannot get enough traffic or
traction to make it worthwhile…
• You’re not a techno-geek, and think you have to
become one to be successful, so you give up…
6. • Built an online marketing company from scratch
• Working as a biz consultant to small & large
businesses, i.e. Yahoo, Microsoft
• Expert mentions and articles
• Written several books, and 2 published in stores
(SEO) (publisher – McGraw-Hill/Entrepreneur Press)
• Originally from Norway – moved 2 LA 30 yrs ago
• Trainer/Coach, Small Business Marketing Expert
• Blog at www.jonrognerud.com
12. 4 Big SEO Myths
• Submit your website, and you are guaranteed a
top spot in Google’s natural listings (and other
search engines).
• Use the right keywords and you’ll be ranked in
top positions, and on the first page.
• A high page rank (Google’s voting system of
links/trust) will give you instant and top
placement.
• Get plenty of links, and you’ll get a top and first
page position.
13. Your website found in HERE?
• Some 1 trillion urls seen on the web (one
thousand billion urls!)
• Over 1 billion searches a day come to Google
each day.
• 1 million spam pages created each hour
(people try to cheat – A LOT!)
14. SEO Insight: Search Friendly
• Make your website crawl-able by making sure
each page can be reached via a link
• Manage your robots.txt
– Create a ‘robots.txt’ file and place in root of site
– Example:
• Add a Sitemap
• Standard HTML only (search engines read text)
– not Ajax, Flash, ActiveX
19. SEO Insight: Keywords on page
• Keywords in Titles & Descriptions
• Use text, not images of text, add keywords
• Think about what users will type (synonyms)
• How to describe something?
– EXAMPLE: headsets, headphones, earphones…
• Use sentences that includes all keywords,
synonyms
• Example next: Free, powerful keyword tool
22. SEO Insight: Links internally/externally
+ Tracking
• Links matter - but no spam
• Good way to get links:
– compelling content, blogging, stories
– Widgets, downloads
– Ask: “is this something people would share”?
• Social media to amplify (example:Twitter)
• Get set up with Google Webmaster Tools
• Get set up with Web Analytics (GA)
25. An SEO Business Example
• Natural search traffic with targeted visitors to
email capture pages and forms
• Example: SEO to landing page with
registration form to build your email list and
nurture process
• Let’s take a look…
26. Search Result + Click = Targeted Visitor
(example):
• Keyword: “free keyword training”
• Result shows like this (You’ve learned this by
now, title & description tag, keywords):
30. Action Steps (to do now!)
i. Check your website pages in Google
i. Type your domainname.com into Google
ii. Does it show up? Next,
ii. Check the pages -- titles and descriptions
i. Use the site:www.yourwebsite.com
ii. Review all important pages for related keywords
iii. Manage robots file
i. Create Robots.txt and place in /root of your site
iv. Run keywords tool to see what pages / content are
missing phrases right now. Add them to those pages
v. Make sure you have Google Analytics installed
31. THANK YOU!
• Get my weekly news, tips and a free $300 Gift:
– www.jonrognerud.com
• Download whitepapers, videos and more
• GIVEAWAY TIME – ONE LUCKY WINNER!
www.Twitter.com/jonrogne
32. What’s holding you back from SEO
success? Join our next level SEO webinar…
