Presentation of Froukje Sleeswijk Visser. Presented at the 3rd edition of Behavior Design AMS meetup, February 6, 2014, at Info.nl, Amsterdam.

1. behavior design AMS // Froukje Sleeswijk Visser //
designing for the everyday lives of people

2. www.zilverinnovation.com
froukje@zilverinnovation.com

3. f.sleeswijkvisser@tudelft.nl
www.studiolab.io.tudelft.nl/sleeswijkvisser

4. contextmapping
!
(Sleeswijk Visser et al, 2005)

5. contextmapping
!
(Sanders & Stappers, 2008)

6. rule 1: research in context of everyday life

9. rule 2: people are experts of their own experiences

11. rule 3: ask about the past before asking about the future

12. rule 3: ask about the past before asking about the future
!
(Sanders, 2001)

13. contextmapping
rule 1: research in context of everyday life
rule 2: people are experts of their own experiences
rule 3: ask about the past before asking about the future

14. case Marktplaats
aims:
• understand needs, motivations & behaviour of people
• in order to better design seamless user experiences
!
!
project initiated by Mobile UX team
!

15. case Marktplaats
aims:
• understand needs, motivations & behaviour of people
• in order to better design seamless user experiences
!
!
project initiated by Mobile UX team
!

17. recruitment
!

19. sensitizing
!

21. interviews
!

22. interviews
!

23. analysis
!

24. personas
!

25. personas
!

26. customer journeys
!

27. customer journeys
!

28. customer journeys
!

29. principles
!

30. design & build
!

31. design & build & test

32. contextmapping
with Marktplaats
•
•
•
fruitful combination of qual & quant user research
behaviour insights are based on motivations, not on technologies
research & design & development teams work together in quick cycles

33. thanks!!
designing for the everyday lives of people