Online video is a fundamental part of the web experience for consumers. This PPT tied into a panel discussion, "Leveraging Online Video", moderated by Bekah Christie, coordinated by the San Diego Ad Club. The following items were discussed: * Understanding the value of online video in the marketplace * Technology and creating cost effective video * Conversion and SEO * Innovative ways video is being produced * 5 things you need to know about online video in 2010 Panelists included: Sunny Gault (Host/Producer), Chris Karcher (Emota), Joe Russo (23DFilms) and Tino Sladavic (Shilo).

1. Leveraging Online Video

2. Leveraging Online Video “ Let’s face it…video is the most powerful form of online advertising for communicating brand and communicating utility.” -Kris Jones, Pepperjam Network Source: http://www.onlinemarketingconnect.com/pepperjam/2010/02/online-advertising/

7. 2010 Leveraging Online Video Source: http://www.marketingcharts.com/interactive/online-video-viewing-reaches-record-high-31b-11573/comscore-top-us-online-video-content-properties-videos-viewed-november-2009jpg/

8. 2010 Leveraging Online Video Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

9. =More On Site 2010 Leveraging Online Video Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

10. SEO & VIDEO Source: http://www.reelseo.com/seo-for-video/

11. SEO & VIDEO Instant Distribution

14. Thank You. Thank You. Panelists: Tino Sladavic [email_address] Chris Karcher chris@emota.com Joe Russo joe@23dfilms.com Sunny Gault sunny@sunnygault.com Moderator: Bekah Christie [email_address] Link to additional websites mentioned from the panel