The document discusses capitalizing on the mobile web by creating mobile-optimized websites and applications. It notes that there are over 4 billion mobile phones worldwide, far more than personal computers. The mobile experience of browsing traditional websites can be painful and slow. The document provides tips for mobile sites such as simplifying content to the most important features, using specific mobile applications for tasks like online payments and communication, and leaving room for marketing messages. It also discusses mobile marketing strategies like text messages, online ads, and where to advertise mobile sites. Finally, it covers options for creating a mobile website or application.
27. • Browsing a traditional website
on a mobile device is PAINFUL
28. • Browsing a traditional website
on a mobile device is PAINFUL
• Viewing a traditional website
on a mobile device takes
FOREVER
29. • Browsing a traditional website
on a mobile device is PAINFUL
• Viewing a traditional website
on a mobile device takes
FOREVER
• Mobile users don’t care about
95% of your website content
30. How Does Your
Website Look and
Function on a Mobile
Phone?
DotMobi Emulator for Nokia/Sony:
http://mtld.mobi/emulator.php