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Mobile Marketing
               Mastery

Social Media Masters
Atlanta, GA
August 26, 2011
Mobile Marketing
               Mastery

Social Media Masters
Atlanta, GA
August 26, 2011
We’ve Come
a Long Way
Desktop Power in a Mobile Device
More than Just Phones
Mobile is Mainstream
Developing a Mobile
     Strategy
Marketing Goals
Brand
Awareness
            Marketing Goals
Generate
                  Sales




  Brand
Awareness
            Marketing Goals
Generate
                  Sales




  Brand                       Increase
Awareness                     Revenues
            Marketing Goals
Generate
                        Sales




  Brand                           Increase
Awareness                         Revenues
              Marketing Goals




             Improve
            Customer
             Support
Generate
                        Sales




  Brand                                      Increase
Awareness                                    Revenues
              Marketing Goals




             Improve              Enhance
            Customer              Customer
             Support               Loyalty
Know Your Customers
•   SMS Messages
•   Mobile Website
•   Mobile Email
•   Display Advertising
•   Search Advertising
•   QR Code
•   Application
•   Location Based Services
•   Augmented Reality
Components to a
Mobile Marketing Plan


• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Components of a Mobile Campaign
Components to a
Mobile Marketing Plan
Components to a
Mobile Marketing Plan
Components to a
Mobile Marketing Plan


• Target audience
Components to a
Mobile Marketing Plan


• Target audience
• Offerings
Components to a
Mobile Marketing Plan


• Target audience
• Offerings
• Quantified Objectives
Components to a
Mobile Marketing Plan


• Target audience
• Offerings
• Quantified Objectives
• Resources
Components to a
Mobile Marketing Plan


• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
Components to a
Mobile Marketing Plan


• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Business to Business
Mobile Marketing
   Channels
SMS Marketing
QR Codes
Search & Display
Location Based Services
Promotions
Integrating
Mobile
What’s Next?
Web: www.kelseyads.com

Email: brandon.eley@kelseyads.com

Twitter: @beley

Slides: mobilemarketingmastery.net

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Mobile Marketing Mastery