23. Participate
• When it’s appropriate?
• When it’s not...
• Ways to participate:
• Comment
• Bookmark
• Post News
24. Create
• Content should be appropriate to
your brand and product or service
• Blogs and social networking sites
like Facebook are a great place to
start!
• Branch out to other areas as
appropriate to your audience
25. Transparency...
• Double-edged sword
• A cautionary tale...
• Create a social media policy
http://123socialmedia.com/2009/01/23/social-media-policy-
examples/
http://gretemangroup.com/blog/index.php/2009/01/social-
media-policy/
33. Get a Username
• facebook.com/yourcompany
- instead of -
facebook.com/profile.php?
id=12345678
• Available for profiles and pages now
• Minimum 100 fans for pages
• Go to facebook.com/username
34. Promote Your Page
• Get a Facebook username
• Advertise on your website & email
communications
• Use keywords to show up in
searches
• Try Facebook ads to reach new
customers
35. Advertising on
Facebook
• Highly Targeted - Age, Location,
Gender, Relationship Status,
Education, Interests
• Inexpensive - go with CPC
• Link to your page or your website
37. Twitter lets users send and read
each other’s updates, or tweets,
which are limited to 140
characters.
38. Twitter
• 3,000% user growth 4/2008–
4/2009
• Fastest growing website in the
World
• Quadrupled traffic in last 4 months
alone
http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US
http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
39.
40. Maximize Your
Profile
• Use your name or your company’s
name
• Fill out bio information and website
address
• Use a profile picture, either your
photo or your company’s logo
• Use a custom background
53. Video Sharing
• Easier than ever before
• Integrates with social media and
websites
• Many services: Vimeo, Viddler,
Youtube
54. What to Share?
• Executive Presentations
• Marketing & Television Ads
• Training
• Help & Support
• Events
• Corporate Communications
55. How to Get Started
• Upload existing videos and
presentations
• Purchase a Flip or similar camcorder
• iPhones can now upload videos
directly to YouTube
57. Why Should You
Monitor Your
• Motrin (cool to wear your baby?)
• Domino’s Pizza (extra toppings?)
• Dell (fiery batteries)
• Amazon.com (#amazonfail)
63. Brandon Eley
Interactive Director, Kelsey Advertising & Design
brandon@kelseyads.com
Twitter: @beley
Online Marketing Inside Out
available at SitePoint.com, Amazon.com,
and retail bookstores everywhere
www.brandoneley.com
www.kelseyads.com
Notas del editor
Blogging
Social bookmarking
Micro-blogging
Online communities
What does that mean?
It just means websites where people can participate - where they can contribute content and opinions.
There are a lot of different kinds of social media websites
There are a lot of different kinds of social media websites
There are a lot of different kinds of social media websites
There are a lot of different kinds of social media websites
There are a lot of different kinds of social media websites
Why should you bother with social media?
People are talking about your company and products or services. They’re going to talk about you online with their friends and colleagues..
It’s your choice whether or not you’ll be a part of that conversation.
Email and mobile marketing on the rise
Social marketing off the chart
Still early days, good time to invest in social media get a foothold
Bland corporate-speak, press release feeds and automated posts are BORING
Listen to what people are saying about your company and brand
Join the conversation, add something of VALUE
Participate by being an active member
Create content of your own
Listen to what people are saying about your company and brand
Join the conversation, add something of VALUE
Participate by being an active member
Create content of your own
Listen to what people are saying about your company and brand
Join the conversation, add something of VALUE
Participate by being an active member
Create content of your own
Listen to what people are saying about your company and brand
Join the conversation, add something of VALUE
Participate by being an active member
Create content of your own
Where? google your products or company. See where people are talking about you.
James Andrews, VP of Ketchum agency
Fedex - Memphis