The Role of Internal Communications in Delivering on the Collaboration Agenda
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The role of internal communications in delivering on the collaboration agenda. A presentation by Belinda Gannaway from NixonMcInnes for PR Week's Strategic Internal Communications Conference, December 2013
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The Role of Internal Communications in Delivering on the Collaboration Agenda
- 1. Collaboration & Internal Communications PRWeek Strategic Communications Conference Belinda Gannaway @contentqueen December 2013
- 3. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
- 4. “Cross-unit collaboration takes place when people from different units work together in cross-unit teams on a common task or provide significant help to each other. “It can be joint work or a one-way collaboration where one unit provides information to another. “In all cases collaboration needs to involve people. Swapping data is not collaboration.”
- 5. New movements built on collaboration
- 6. Collaborative economy: connecting people & capacity
- 7. Giff Gaff Collaborating with customers to deliver a service
- 8. Collaborating with the public
- 9. Collaborating with industry experts
- 10. Benefits of embracing collaboration • Operational efficiency & agility • More innovation • Higher sales • More engaged employees
- 12. What the research says • Shapes organisation more than any other activity • Drives performance more than any other activity • Impact is twice as significant as a company’s aggressiveness in pursuing new market opportunities • Five times as significant as the external market environment (market turbulence) Source: Frost & Sullivan
- 13. „Global lab‟ built on ESN & face-to-face „secret weapon‟
- 14. Open, cross-functional process reduces duplicative work
- 15. 75 video collaboration studios are changing business
- 16. Group rewards co-ops for collaboration with others
- 17. Focusing collaboration efforts in one division to drive ROI
- 19. Opportunities Risks Solutions Internal communicators‟ role 1: Make it meaningful
- 20. Internal communicators‟ role 2: Put strategy before tech
- 21. A hostile culture will kill collaboration in its tracks • Silos • Excessive competition • Opaque decision-making • Hoarding information Internal communicators‟ role 3: culture change
- 22. How will you know if you‟re succeeding?
- 24. • Collaboration has meaning • The tech serves the strategy
- 25. • Collaboration has meaning • The tech serves the strategy You can measure behavioural change
- 26. “In the long history of humankind (and animal kind, too) those who have learned to collaborate and improvise most effectively have prevailed” Not Charles Darwin
- 27. Questions? Want to stay in touch? @contentqueen @nixonmcinnes 2013
Notas del editor
- Internal communication is uniquely qualified to lead efforts to promote, manage, and sustain enterprise-wide collaboration. “If HP knew what HP knows, we would be three times more productive”Lew Platt, former Hewlett Packard CEOhttp://www.forbes.com/sites/jacobmorgan/2013/07/30/the-12-habits-of-highly-collaborative-organizations/2/