Read the accompanying blog post here: http://bit.ly/agariodissection The massive multiplayer action game Agar.io has been a huge hit this summer. The simple and addictive game was initially launched for browsers, getting much attention on Reddit. July 8, 2015 Miniclip published the game on iOS and Android. It instantly took off, as you can see in the chart below. The game has been a top-ranked game in over 40 countries, including the US, Australia, Canada and UK. Agar.io has been a viral success, but what features have been put into the game to help spread the word? We took a closer look at the game to learn more about the in-game growth aspects, as well as suggesting a few of our own.

1. THE DISSECTION OF

2. DISCOVERY ONBOARDING GROWTH

3. DISCOVERY ONBOARDING GROWTH

5. Interesting choice of name!

6. Ooo, this looks retro!
Interesting choice of name!

8. Not sure what all these pictures
say as they’re rotated.
Let’s check them out

10. My neck hurts, but who doesn’t
want to play a web smash hit?

11. My neck hurts, but who doesn’t
want to play a web smash hit?
Disclaimer: Never played the web
hit

12. My neck hurts, but who doesn’t
want to play a web smash hit?
Disclaimer: Never played the web
hit
Wondering what all the dots are?

14. Interesting: Scrappy
graphics of a lot of flags

16. Eat or be eaten huh?

17. Eat or be eaten huh?

19. Looks like ‘oh cell no’ splits
into four pieces

21. Finally last slide. My neck
hurts!

22. Finally last slide. My neck
hurts!
Looking forward to playing
with skins!

24. Short and ‘to the point’
description. Me gusta!

25. It’s multiplayer and I can do
something with a cell!
Short and ‘to the point’
description. Me gusta!

26. It’s multiplayer and I can do
something with a cell!
And only 25.9 MB! Which
means I have enough
space for it :)
Short and ‘to the point’
description. Me gusta!

27. It’s multiplayer and I can do
something with a cell!
And only 25.9 MB! Which
means I have enough
space for it :)
Short and ‘to the point’
description. Me gusta!
Takeaway: The app size is important
for growth. This game can be
downloaded over cellular network

28. It’s multiplayer and I can do
something with a cell!
And only 25.9 MB! Which
means I have enough
space for it :)
Let’s play!
Short and ‘to the point’
description. Me gusta!
Takeaway: The app size is important
for growth. This game can be
downloaded over cellular network

29. DISCOVERY ONBOARDING GROWTH

31. App icon and name really
stands out from my crowd
of apps!

33. Looks like my old math
notebook!

34. Looks like my old math
notebook!
My inner nerd is calling!

36. Great takeaway: Title,
nickname and play is nicely
in focus

37. Pretty clear what my next
step should be
Great takeaway: Title,
nickname and play is nicely
in focus

39. Let’s go for this megacool
username

41. Feel like my natural next
action should be to start
my first game

42. Feel like my natural next
action should be to start
my first game
Wait. I got 2 messages, let’s
check them out

44. What’s this? Do they want
me to leave Agar.io
already?

45. What’s this? Do they want
me to leave Agar.io
already?
It’s only been 30 seconds
bro!

46. What’s this? Do they want
me to leave Agar.io
already?
It’s only been 30 seconds
bro!
Well, one message left.
What can it be?

48. Another ad? :(

50. Not sure how I’ll use these

51. Not sure how I’ll use these
Anyways, let’s do this!

53. Here we go! I’m red :D

54. Here we go! I’m red :D
And I already have 10
points!

55. Here we go! I’m red :D
And I already have 10
points!
Let’s check this out

57. Wow, number 121. Guess
that’s also the amount of
people playing!

59. Oh no! Mexico ate me

61. Great, another ad pops up!
Really aggressive

63. Let’s try with another
username!

65. Alright! I’m doge :D

67. I’m on fire!!!

68. I’m on fire!!!
Wish I easily could have
captured my screen but I
have to stay focused

70. Let’s try this

72. Oh no - I’m in trouble

73. Darn. Just lost.

75. Another ad … don’t they
want me to stay?

76. DISCOVERY ONBOARDING GROWTH

77. Unfortunately there are no easy way to
spread the word about this game from within the
app.
Let us suggest a few:
No In-App Growth Features

78. Sharing could have been
integrated in so many
ways:

79. Sharing could have been
integrated in so many
ways:

80. Sharing could have been
integrated in so many
ways: Invite a friend and both
unlock new skins.

81. Invite 5 friends and get an
animated circle
Sharing could have been
integrated in so many
ways: Invite a friend and both
unlock new skins.

82. Invite 5 friends and get an
animated circle
Invite 10 friends and create
your own custom skin
Sharing could have been
integrated in so many
ways: Invite a friend and both
unlock new skins.

84. Include a camera button to
easily capture the screen
when it’s worth it

85. Include a camera button to
easily capture the screen
when it’s worth it
Like this cool guy

87. Game Over!
Share GifRetryMenu

88. Game Over!
Share GifRetryMenu
From a Game Over screen:
share your last 5 seconds
with a GIF.

89. Thanks for Reading!
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