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BE ON FIRE. WORLD FULL OF IDEA. ALL NEED IS BRAIN. MOST HUMANS HAVE BRAIN. IDEA
BY SELF IS COLD. JUST SIT THERE. DO NOTHING. IF WANT DO SOMETHING, NEED FIRE. 	

NEED BE ON FIRE. WHY BURNING MATTER. MAKE STARTUP HARD. IT HARD BECAUSE YOU
WRONG.YOU FAIL. FAIL COLD? GO HOME. QUIT.YOU NOT QUIT.YOU BURN. FAIL IS FUEL.
MORE FAIL, MORE BURN. BURN FAIL UNTIL ONLY WIN LEFT. THAT WHY BURNING MATTER.
NOTHING STOP PERSON ON FIRE. NOT SLEEP. NOT SICK. NOT BROKE. NOT BULLET. NOT END
OF EARTH. NOTHING. FIRE MAKE SMOKE. ANGER IS SMOKE. FIRE DESTROY. DESTROY MAKE
NEW THINGS GROW. COLD PEOPLE HATE FIRE. NO ONE WANT TO BE FERTILIZER. FIRE NOT
CARE. LOYALTY IS SMOKE. PEOPLE FOLLOW FIRE, GET HOT. NOTHING STOP PERSON ON FIRE.
PERSON ON FIRE WRAPPED IN HOT CROWD? THAT FIRE CHANGE WORLD. WIN IS SMOKE.
PERSON ON FIRE NOT CARE ABOUT WIN. NOT CARE ABOUT MONEY, FAME. WIN HAPPEN
WHEN BUSY DO THINGS THAT MATTER. THINGS ON FIRE. WHERE IS FIRE? LOOK FOR ANGER.
MIDDLE OF ANGER IS CHANGE. MIDDLE OF CHANGE IS HOT CROWD. MIDDLE OF HOT
CROWD IS WIN. MIDDLE OF WIN IS FIRE. HOW MAKE FIRE? WORLD IS BROKEN. FIX IT. RIGHT
IDEA HARD. RIGHT IDEA HURT. RIGHT IDEA IS HOLE IN WORLD. RIGHT IDEA MAKE BURN
INSIDE TO FIX. CAN TAKE DAY OFF FROM IDEA? IT WRONG ONE. FIND IDEA THAT BURN,
GRAB WITH BOTH HANDS, NEVER LET GO. THAT HOW MAKE FIRE. YOU MUST BURN.
EVERYONE THINK WAY TO STARTUP IS TALENT + IDEA + MONEY. EVERYONE WRONG. STARTUP
NOT ABOUT MAKE THING, SELL THING. STARTUP ABOUT CHANGE WORLD. WORLD IS COLD.
YOU MUST LIGHT WORLD ON FIRE.YOUR FIRE.	


YOU. MUST. BURN.
GTRIC Workshop 1
Keith McGreggor
Director, VentureLab
$15,000 investment
from GT Edison Fund
VentureLab support
The Process
you

10

1
Timetable
January

th
18

today
February

Workshop 1
Workshop 2

rd
3

Pitch-off

February

th
10

Finals

February

th
11

Award Ceremony
Entirely open
Everyone attends
How to win
You need to do TWO things:
Give a GREAT presentation
Make a KILLER handout
Things to remember ...
Brain( you ) > Brain( listener )
Tell us:

WHY are you doing this?
Tell us:

WHO CARES about this
and why?
Some guiding principles
GOOD story,
FEW words,
BIG fonts,
LITTLE complexity,
and TONS of pictures.
30+ point fonts
This text is 12 point

This text is 14 point

This text is 16 point

This text is 18 point

This text is 20 point

This text is 22 point

This text is 24 point

This text is 28 point

This text is 30 point

This text is 34 point

This text is 38 point

This text is 42 point

This text is 48 point

This text is 54 point

This text is 60 point
Reading is BAD
Critically important slide
Even though this slide is using a 30 point font, the challenge with
this glorious slide is that it is too wordy.
People who create slides tend to put every word that they are
going to say on their slides. Although this does eliminate the need
for you to memorize your talk, ultimately this makes your slides
look crowded, wordy, and boring.
Remember, people can read far faster than you can talk, a typical
ratio of at least 10 to 1. So, by the time you’ve bothered saying
this out loud, your audience has finished reading it and has gone
from paying rapt attention to you to checking their email, browsing
Reddit, and updating their Facebook with a status about the most
ridiculous meeting they’ve ever been trapped in and how they
need a bingo call from somebody - anybody - to help them
escape from what’s sure to be a continual onslaught of poorly
conceived slides such as this.
Reading is GOOD
Reading is GOOD
when it’s your HANDOUT
The ordinary Baker’s Dozen
Title

Team

Problem

Solution

Overview
Value

Advantage

Strategy

Projections

Requirements

Secrets

Model
Closer
Your not-quite Baker’s
Dozen
Title

Team

Problem

Solution

Overview
Value

Advantage

Strategy

Projections

Requirements

Secrets

Model
Closer
Title

Team

Problem

Solution

Overview
Value

Advantage

Strategy

Projections

Requirements

Secrets

Model
Closer
Title
Overview

Problem

Solution

Advantage

Closer
< 30 s

Title
Overview

Problem

90 s

Solution

Advantage

90 s

Closer

< 30 s
Q & A...

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GTRIC 2014