The document provides guidance on planning and promoting free classes, webinars, and events to increase awareness of services. It discusses selecting topics that interest the target audience, choosing locations, determining whether events will be free or have a fee, identifying potential partners, defining success metrics, and developing a promotional plan using various online and offline channels. Tips are also provided on preparing, following through with, and evaluating events.

1. I am interested in using free classes, webinars and events to increase awareness of our services

2. The Goal: increase awareness of our services

3. The Real Goal: to get people to give us money

4. Who are you trying to reach?

6. What do you want to tell them? What do they want to talk about?

7. What does your audience care about? What do they worry about?

8. Select a topic your audience cares about

10. Where? Hodges meeting room ATDC community room TSRB Featherbone Communiversity GT Savannah campus Burson Center in Carroll County

11. Free or not free? FREE NOT FREE Online Use Go To Webinar E-course with DLPE (fee: 30% of gross revenue ) Or work with a partner On campus Use EventBrite DLPE (fee: 30% of gross revenue) Or work with a partner Off campus Use EventBrite DLPE (fee: 10% of gross revenue) Or work with a partner

14. How to get people to attend? Promoting your event

20. Tell me on which topics you want more information Using e-mail invitations effectively LinkedIn and LinkedIn Groups Creating a FaceBook page Making better slide shows Identifying relevant blogs Writing blog posts Creating a Ning community Creating a Tumblr page Managing invitation lists Setting up Google alerts Creating a printed invitation Identifying the right audience Monitoring your online reputation Tips for schmoozing people Working with DLPE to create classes Identifying possible partners for events Setting goals for an event Creating a promotional plan for a specific event Creating effective hand-out materials Using Go-To-Webinar E-mail marketing for a specific event Creating e-newsletters Creating a follow up survey Using Twitter Video taping events Event planning Public speaking/presentation skills