Michael Boland Local Social

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2 recomendaciones•911 vistas

Ben Allen

Tecnología

You May Tweet The Bride

1
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

2
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Producing local content

1. User driven 2. Geotagging API 3. Real-time location

3
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Consuming local content

Valuable context for
local conversations

4
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Social Integrations on AT&Ti Properties

Share Content via Social Networks Facebook Connect Integration

5
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

6
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

7
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

8
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Twitter & Local Mashups: Superpages

Direct message @SP411 on Twitter with local search query
(listings, weather, movies, directions.)

9
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Twitter & Local Mashups: Calgary.com

Local search results returned with traditional listings and
most recent related tweets.

10
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Twitter & Local Mashups: iAte

Indexes food & restaurant mentions on Twitter.

11
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Social Media Use Among “INC. 500”

12
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Use of Traditional vs. Digital Media
Varies Widely by Age of Business

Use of Print Yellow Pages vs. Twitter
(by Age of Business)

Twitter: Overall 9%

Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).
Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). 13
Methodology: Online. Co-sponsor: ConStat.
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Attitudes Towards Social Media

SMBs that Intend to Use a Page
On a Social Site in Next 12 Months

Overall average @ 32%

Note: Scale begins at 10%.

Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).
Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302).
Methodology: Online. Co-sponsor: ConStat.
14
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

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Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

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Michael Boland Local Social

9. Twitter & Local Mashups: Superpages Direct message @SP411 on Twitter with local search query (listings, weather, movies, directions.) 9 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

10. Twitter & Local Mashups: Calgary.com Local search results returned with traditional listings and most recent related tweets. 10 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

13. Use of Traditional vs. Digital Media Varies Widely by Age of Business Use of Print Yellow Pages vs. Twitter (by Age of Business) Twitter: Overall 9% Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304). Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). 13 Methodology: Online. Co-sponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

14. Attitudes Towards Social Media SMBs that Intend to Use a Page On a Social Site in Next 12 Months Overall average @ 32% Note: Scale begins at 10%. Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304). Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). Methodology: Online. Co-sponsor: ConStat. 14 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Michael Boland Local Social

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