2. What is Rolling Stone?
• Created in 1967
• Not the band, but rather a magazine made
•
to inform on popular culture.
But who reads Rolling Stone?
3. The Target Reader
Name: Mike
Age: 30
Job: Human Resources Specialist
Marital Status: Single
Hobbies: Music, Skiing, Hiking, Going
out with friends, Sports
Favorite TV Shows: Burn Notice, The
Office, Man vs. Wild
Favorite Stores: REI, Barnes & Noble,
Apple, Bose
4. Music
As one of his favorite
hobbies, music is more than
just an activity for Mike, it is a
lifestyle. He enjoys
discovering new music,
learning about bands, and
finding the newest and best
speakers to play his music
through.
5. Music
All of the music
companies are vying for
Mike’s money and
intrigue. Therefore they
all look to impress.
These two ads both
have similar structure,
with speakers stacked
upon each other,
showing a hierarchy to
appear popular or on the
rise.
7. Cologne
Mike is a young bachelor
who often wears cologne
when he goes out. He is
programmed to feel like
these men when he
wears the cologne,
proving himself as a
‘manly’ man or ‘macho’
man.
8. Cologne
Here, the position
and appearance of
the men attempt to
persuade Mike, and
other viewers,
through appealing to
the need for attention
and to stand out
through scent.
9. Age
This article is about the
Millennial Generation,
comprised of
Americans between
ages 18-34. Mike
happens to fall into this
age group, along with
many of his friends and
coworkers who also
read the magazine.
10. Age
It is clear that Mike is well
over the age of 21; he is
being offered higher
quality tequila and other
reputable alcohol.
11. Age
The alcohol ads employ
appeals to the need for
prominence. Viewers like
Mike are attracted to the
reputation of the
moonshine ad, as the
company survived
through prohibition, and
the name ‘platinum’ for
the Bud Light ad.
13. Outdoors
These ads reinforce
the idea of traveling
and sharing
memories through
travels. The Jeep ad
alludes to the
freedom of America,
aware of the power
that the word
‘freedom’ carries in
our country.
