Discover how the EU SME Centre’s China can help SMEs in their effort to export.

1. Presentation of Services
A project funded by the European Union

2. The Importance of SMEs
SMEs have a vital role in the European Union, they:
• represent 99% of all enterprises in the EU (21 Million)
• account for 58% of the Union’s total economic added-value
EU SMEs are:
• Flexible structures able to adapt to the China market
• Key generators of employment
• An important source of innovation
But SMEs who are interested in China often:
• lack sources of information and contacts
• lack resources
• lack understanding of the Chinese market

3. Purpose of the Centre
The core purpose of the Centre is to:
• Support EU SMEs to establish, develop and maintain commercial
activities in the Chinese market
• Support SMEs intermediaries in their effort to assist the SME
members of their networks
The EU SME Centre helps overcome the barriers and constraints
SMEs face in their efforts to invest in or export to the Chinese market.
And allows SMEs Intermediaries to become an all inclusive service to
the members of their networks.

4. Expertise
The EU SME Centre has a multi-cultural team of 15 full-time staff
members, including advisors and specialists :
• Market Access Advisors – experts specialised in the fields of
Business Development, Legal issues, Standards, and HR
• Non-Key Experts – a large pool of freelance experts on hand to
offer specific sector-related advice

5. 4 main areas of expertise
Business Legal Issues Standards & HR Issues
Development Technical
Issues
• Resources with
• Market information • Transparency and • Product quality specific skill sets,
(e.g.: opportunities, predictability in the including languages
challenges, best legal system • Chinese marks
practices) • Advice on how to
• Access to practical • Conformity limit the turnover of
• Business and legal information assessment personnel
marketing advice
• IPR (in • Labelling • Referral to training
• Matchmaking cooperation with sessions/expertise
the China IPR SME • Search tool for
• Business centre Helpdesk) standards • HR advice and
(e.g.: hot-desks, databases support
meeting rooms) • Referral to service
providers (e.g.:
lawyers, tax
advisors)

6. Online Portal
Register for free on our
website and access our:
 Ask-the-Expert service
for any question you may
have
 Knowledge Centre for
up-to-date Reports & Case
Studies
Service Providers &
Exhibitions databases
 Hot-desking &
Secretarial Services

7. Knowledge Centre : Publications
Access latest and essential information on China for free on our
website through 50+ Documentations.

8. Knowledge Centre :
Exhibitions & Service Providers
Find the right Fairs and Exhibitions
for your China business with our 150+
updated database, covering all
regions and industries.
And browse through our 100+ qualified
Services Providers, commercial
services and organisations to get the
right help, advice and assistance.

9. Enquiries
Ask-the-
expert How enquiries are handled:
• Within 24 hours, the relevant
Enquiries@
Expert will be in touch with the
SME
• A full response will be sent
within 7 working days
Direct
• Signposting to MS trade
organisations in China and
Referrals/ local service providers
Partners

10. Enquiries
Find the answers you are looking for all of your questions!
What are What are the
the standards labour costs
to import my and taxes?
products?
How do I set
a WOFE ?

11. Hot Desk & Secretarial Services
Get a free access to the Centre’s
• Hot-Desk Area
• Training and meeting rooms
as well as simple secretarial services to :
• translate and answer a short email
• set up appointments over the phone and by email
• find an address in Chinese

12. How you can benefit
Get the most from the EU SME Centre! Our Experts can:
• Help you answer your members questions
• Welcome your delegations to China
(e.g. Feb ‘12, our Experts welcomed a Spanish Agronomy Delegation for a
training;
March ‘12, the Centre organises a presentation to Slovenian businessmen)
• Support your events in the EU
(e.g. January and February 2012, the Centre co-organised trainings and
consultation sessions with the Bulgaria Chamber of Commerce and JAPTI in
Slovenia …)
• Provide you with up-to-date articles for your members’ newsletter

13. enquiries@eusmecentre.org.cn
www.eusmecentre.org.cn