How we targeted mobile devices to improve Google AdWords PPC campaign performance and increase call volume by 254%

1. Targeting Mobile Devices Dramatically
Improves PPC Campaign Performance
Client: HealthCare Category
Full case study & client reference available
upon request
www.amplify-interactive.com

2. The Challenge
• Amplify has been running PPC campaigns for a well known
Hospital brand for 2 years with two main objectives:
– Increase brand awareness and traffic to the website through
search and display advertising
– Convert visitors to schedule an appointment online or produce a
callback
• Phone calls convert 150% better than online schedulers so the
client wanted to capitalize on this opportunity with more
calls!
www.amplify-interactive.com

3. The Solution
• Created new campaigns specifically targeted at Mobile users
• Implemented aggressive bidding strategies to ensure top ad position
on Mobile searches
• Developed ad copy specifically for Mobile device users encouraging
them to "call now" and using ‘AdWords' click to call capabilities
Desktop
Mobile
www.amplify-interactive.com

4. The Results
Spend Cost Per Call
$20,000.00
$18,000.00
$16,000.00
$14,000.00
$12,000.00 Cost per call decreased 65.46%
over a period of three months!
$10,000.00
$8,000.00
$6,000.00
$4,000.00
$2,000.00
$0.00
November December January
www.amplify-interactive.com

5. The Results Phone call volume increased by 254%,
while spend only increased by 22.38%.
Phone Calls Spend
3,000 $20,000.00
$18,000.00
2,500
$16,000.00
$14,000.00
2,000
$12,000.00
1,500 $10,000.00
$8,000.00
1,000
$6,000.00
$4,000.00
500
$2,000.00
0 $0.00
November December January
www.amplify-interactive.com

6. CONTACT US TODAY!
info@amplify-interactive.com
Full case study & client reference
available upon request
www.amplify-interactive.com