5 Inbound Marketing Hacks - Ben Lang KahenaCon

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Ben Lang

Ben Lang's marketing hacks presentation at KahenaCon

Tecnología Empresariales

Me
• Moved to Israel two years ago
• Marketing team at Wibiya / Conduit
• Growth at lool ventures
• Built Mapped In Israel
• Contribute at Business Insider / TechCrunch

1. Rapportive
• Browser plugin for Gmail
• Find anyone’s email in the world
• Connect easily on social networks

2. Guest Posting
• What’s a guest post?
• Send editor email with post and short intro
• If you don’t write well in English, find a friend

3. Premium Giveaways
• Only for premium products
• Offer blogs giveaways
• Benefit: cost effective

4. Hacker News
• Y Combinator’s “social network”
• What content works on Hacker News
• #1 spot can equal 10,000-50,000 visitors
in one day
• Upvote tactics

Plus: Blogger Reachout
• Find relevant writer
• Find email using Rapportive
• Come up with an angle, provide value
• Very short email
• Follow up using Rapportive

Must follow on
• Leo Widrich - @leowid
• Iris Shoor - @irisshoor
• Sacha Greif - @sachagreif
• Sahil Lavingia - @shl
• Dan Shipper - @danshipper

Blogs to follow
• On Startups
• Quick Sprout
• KissMetrics
• Distribution Hacks
• Grow Hack
• Little Big Details
• Okdork
• Andrew Chen

Connect
• Email: b@langonline.com
• www.BenLang.me @benln Ben Lang
Questions?

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5 Inbound Marketing Hacks - Ben Lang KahenaCon

1. 5 Inbound Marketing Hacks for Startups

2. Me • Moved to Israel two years ago • Marketing team at Wibiya / Conduit • Growth at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch

3. Tweet me @benln

4. No BS Just actionable tips and stories

5. 1. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks

9. 2. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend

10.

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14. 3. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective

15.

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17.

18.

19.

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21. 4. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics

22.

23.

24.

25.

26. 5. Viral Projects • Build a one day viral project • Promote your brand subtly • Department coordination

27.

28.

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30.

31.

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33. Plus: Blogger Reachout • Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive

34.

35.

36.

37.

38.

39. Must follow on • Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper

40. Blogs to follow • On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen

41. Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang Questions?

5 Inbound Marketing Hacks - Ben Lang KahenaCon

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