The story behind Falafel Day and Hummus Day, two holidays that went viral around the world. How Facebook, Twitter, press, blogs, etc. made these days a success.

1. Creating an International Holiday

2. Background

5. The Idea

7. #HummusDay

9. I forgot about it

10. And then someone tweeted about it

11. And then people started writing about it

20. #FalafelDay

27. #FalafelDay 2014

40. Lessons

41. Keep it simple

42. Make something “shareable”

43. Be unique

44. Get ideas from others

45. Anyone can invent a holiday