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Social media, news & brand sentiment November 2012
- 1. YPO Social Media, Brand AUTUMN 2012 Sentiment & the News
- 2. THE TOM SAWYER EFFECT A communications company for the 21st Century
- 3. COMMUNICATION COGS BRAND / PRODUCT
- 5. Local stats - Facebook
- 6. Local stats – top Facebook
- 7. Local stats – top Twitter
- 8. AN EVOLVING UNIVERSE What are the trends in social media, marketing and communications?
- 9. Targeting
- 10. Behaviour
- 11. Location
- 13. Pervasiveness
- 14. Personalisation
- 15. Playfulness
- 16. Responsiveness
- 17. Rise of the niche
- 18. Self-publishing
- 20. Openness
- 21. Collaboration
- 22. Quantified Self
- 23. Quantified self
- 26. TWO INTERTWINED WORLDS, ONE RESULT How do social media, the news agenda and public sentiment interplay?
- 27. News, buzz, action Company actions News Social Media Generation Buzz Consumer behaviour
- 28. "We don't do advertising anymore, we just do cool stuff. It's no longer about awareness, we need to become part of peoples lives" Nike UK, 2008
- 29. Brands as content publishers
- 30. Brands as content publishers
- 31. Brands as content publishers
- 32. Media companies as content publishers
- 33. Social campaigns generate PR
- 34. Social campaigns generate PR
- 35. Not just B2C
- 36. Social media campaigning generates real results
- 37. Social media campaigning generates real results
- 38. Can backfire…
- 45. IMPACT ON ITS AUDIENCES How is all of this affecting what people think and how make decisions?
- 46. 2012 Social Journalist Study
- 50. 2012 Nielsen Trust In Advertising Study
- 52. Survey summary 92% of 26,486 people said that consumer recommendations are the most credible form of advertising •Nielsen survey Online social network users were 3 times more likely to trust their peers' opinions over advertising when making purchase decisions Jupiter research 84% said they would trust peer reviews over a critic Marketing Sherpa •64% of consumers said they wanted to see user reviews Forrester
- 53. Over to you… www.tseffect.co.uk hello@tseffect.co.uk www.twitter.com/tseffect
Notas del editor
- Yelp, Foursquare Geofencing
- Who you are, where you are, what you want Monitoring and responseFacebook advertising
- Cross platform, depth and breadth of content, always on – eg Netflix
- Tailor news that people see according to their online behaviour and interestsNews is as relevant as it possibly can be
- Engage, incentivise and reward participation through gaming and playfulnessEg. Collaborative storytelling, ARGs – delivering news into the real world through projections etc.
- Also food spotting,
- Blogs, instagram, youtube – haul videos
- Social integration, customer service, company blogs, honesty and transparency
- Getting together to make things happen – creatively, motivationally, ecommerce, financiallyKickstarter, 38 degrees
- Self tracking – Fuel band, sleep, happiness, link to myfitness pal
- Data feeds from the real world to the internet – hayfever, bus tracker, plants that need watering, bread just come out of the oven , old people’s habits
- BUT is easy to attack these big global companies – same old monoliths being bashed. Not proving anything
- Coca-cola
- 1.3 billion to gulf oil spill
- Live the dream (or at least the brand identity) Coke – togetherness & happiness
- WonderbraFacebook insightsBrandwatch