Sometime ago, people were glued to television sets and never missed any commercial advertisement. But today, the scenario is different. The extent of innovation and captivating ideas determine the success of a commercial, even minimalism can become the secret of success.

3. Television is an inevitable choice, part of every home,
tough to find a home without a television !

4. TV ADVERTISEMENT

5. TV Advertisement, the most expressive medium,
- has a big reach;
- possess the competence to influence target
customers;
- has the ability to impact or impede a potential
customer’s buying decision;

6. The appeal and likeability of TV commercial
ads contribute to their viewing factor and
eventually trigger call-to-action.

7. DEADLINE

8. On average, Commercial advertisement last
between 30-60 seconds
the message should neither be too short nor too
long and distract viewer attention
has to be conveyed effectively within those short
seconds

9. Benefits

10. Perfect timing

11. A Commercial ad reaches the audience at a
time when they are most attentive and open
to grasp information.

12. The impact of audio and video

13. TV commercial ads have maximum retention power
and are more influencing because of the combination
of audio and video.
They use the right kind of emotional appeal to
persuade specific kinds of audience after careful
understanding of customer mindset and preferences.

14. Ample scope for creativity

15. Since the medium combines numerous elements,
there is ample scope for unleashing creativity and
innovation in the ad messages.
Graphics, animation, diverse motions and the power
of light and sound can be harnessed for creating a
better impact.

16. Charges

17. Charges of a TV Advertisement differs
according to
- popularity of ad spots
- timing and
- programming schedules

18. Popular
Commercial Characters

19. Fido Dido of 7up fame
Onida Devil
Vodafone zoo zoos

20. TV commercial ads require
- flawless conceptualization
- brilliant implementation and
- periodic assessments
to create a matchless output.

21. !

22. The extent of innovation and captivating ideas
determine the success of a Commercial
advertisement.
Sometimes, minimalism becomes the secret of
success. Advertisements that are silent, use
abundant white space and sparing words,
manage to create more impact.

23. Two important concepts that drive TV Advertising.
- Market segmentation
- Target customer analysis
When a business has substantial information on
both, creation of a good television commercial is
enabled.

24. Fact

25. TV Commercial ads has to be aspects of interest and
audience does not switch over during such breaks.

26. Sometime ago, people were glued to television sets
and never missed anything. This was because the
concept was novel and there seldom were other
digital mediums that did this job.
But today, the number of people who avoid
commercials on television or even the internet is
alarmingly high and growing.
The first couple of seconds of a commercial must
have maximum impact so as to lead the customer or
prospect to sit through it.

27. A brilliant Commercial advertisement influences all
groups of people, but it always lies in the ability of the
TV advertising agency !

29. inClouds Advertisement agency
Chennai