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MVP Landing Pages

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How startups can build a landing page to validate their assumptions. Talk given at Lean Startup Meetup Munich, 24.07.15

Publicado en: Diseño
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MVP Landing Pages

  1. 1. @benohear Your moment of Zen Ben
  2. 2. MVP
 Landing page design
  3. 3. @benohear What is a landing page and why do you want one?
  4. 4. @benohear Let’s dive in!
  5. 5. @benohear
  6. 6. @benohear 1. Header 2. Image 3. Deck 4. Call to action 5. Features 6. Reassurers 1 2 3 4
  7. 7. @benohear 1. Header 2. Image 3. Deck 4. Call to action The fold
  8. 8. @benohear 1. Header 2. Image 3. Deck 4. Call to action A I D A The fold
  9. 9. @benohear How to write a great Header
  10. 10. @benohear Solution #1 Hire a copywriter
  11. 11. @benohear Solution #2 Try this formula …
  12. 12. @benohear Tired of [pain point]? What if [solution]
  13. 13. @benohear Tired of unhealthy lunches when at work? ! What if you could download a list of the 10 healthiest restaurant in your area
  14. 14. @benohear Tired of unhealthy lunches when at work? What if you could download a list of the 10 healthiest restaurant in your area Sick of Junk Food? Discover the 10 healthiest restaurants near you
  15. 15. @benohear Picking an image
  16. 16. @benohear Image providers ! • Fotolia • iStock • Shutterstock • Getty images • Flickr commercial use* • Shoot your own**
  17. 17. @benohear The Deck
  18. 18. @benohear Call To Action
  19. 19. @benohear Extra stuff features, persuaders, pricing …
  20. 20. @benohear After the click
  21. 21. @benohear
  22. 22. @benohear
  23. 23. @benohear Picking a template ! • Unbounce • Launchrock • Wordpress (Themeforest, etc)
  24. 24. @benohear Driving traffic • SEO • Ads (Google, Facebook, …) • Your own social network • Twitter (#, @, reply and follows) • Reddit, HN • Topic-specific forums • Have an audience • Be creative (classified …)
  25. 25. @benohear Examples
  26. 26. @benohear
  27. 27. @benohear
  28. 28. @benohear
  29. 29. @benohear
  30. 30. @benohear
  31. 31. @benohear Build Measure Learn
  32. 32. Munich, August 7-9, 2015
  33. 33. JOIN! − TICKET SALE at 
 http://bit.ly/lsmMunich2015 − 20% OFF with ‘leanmunich’ − Teams: 3 for 2, 5 for 3
  34. 34. Thank you! Let’s connect @benohear linkedin.com/in/benohear ben@revelate.de www.revelate.de/blog

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