2. MobileMonday China
Startup Challenge 2014
What is i.meter?
i.meter is an energy management tool for both personal
and commercial spaces.
What is the problem we want to solve?
There is lack of transparency in energy usage, especially in real time.
3. MobileMonday China
Startup Challenge 2014
What is special about the app? How different is your app from the
rest? Why?
Projected results
Actionable Hassle-
free
Rewarding Social
6. MobileMonday China
Startup Challenge 2014
i.Meter Smart Homes NGOs
Example • Haier
• Smart Things
• Friends of
Nature
Upfront cost • Low • High • None
Quantifiable
returns
• Yes • Yes • No
Scale to adopt
service
• Flexible • Usually larger
homes
• All sectors
Competition, threats etc (be specific)
7. MobileMonday China
Startup Challenge 2014
Business model: the different ways you will
be able to make $$$
Individual Household Contextual
advertising/Behavior
marketing
Commercial Subscription service
How much does it cost you when you left your TV/laptop on for 4 hours without watching
--Washing machine: $2
Home/business owners lack comprehensible information about their energy usage at the appliance level. i.meter provides insights and actionable recommendations for energy saving.
What is special about the app? How different is your app from the rest? Why?We use advanced algorithms to disaggregate overall energy usage to individual appliances. We make it worry-free by sending personalized tips that fits your need in the right timingWe make it rewarding by converting your energy savings directly to positive environmental impact (e.g. PM 2.5) We make energy usage fun and social. You can share with your friends your energy saving effort and tips and compare your results with other similar households.