presentation given by charles Yu, NAVTEQ Vice President Greater China, Sales and Business Development at mobilemonday shanghai on Nov 21st 2011 - talking about NN4D, Navteq Network for Developers and case studies using Navteq mobile maps and overlay apps

1. Mobile Monday Shanghai, November 21, 2011
Charles Yu
VP, Greater China Sales
From Mapping to Mapping the Real World

2. Delivering Location Across …
Continents
Platforms
Markets
Empowering Location Opportunities

3. NAVTEQ Network for Developers™ (NN4D)
NN4D.com
58,000+
members and
growing
Your business development
partner, at no cost to you – ever
Empowers location-based app
developers through free business
development, marketing and
technical support
Introduces you to NAVTEQ’s
extensive network of commercial
buyers, co-promotes your business,
provides training opportunities and
offers easy access to effective
mobile advertising
What Is NN4D?
www.NN4D.com

4. Differentiation Where It Matters MostNN4D: Empowering Location Opportunities
Resources
to assist you in accessing
high-value content and
developing differentiated
apps
Support Programs
to target the discovery and
success of your apps
NAVTEQ® App
Warehouse
to match you with
commercial app buyers—
at no cost to you
Multiple Paths
to new revenue streams
(e.g., NAVTEQ
LocationPoint™ Advertising)

5. NN4D.com: A Powerful Tool
App Differentiation
NN4D empowers developers with
the knowledge and resources
needed to develop the hottest,
most differentiated location-
based products
Mapping APIs and SDKs for
mobile, Internet and desktop app
development
Free sample map, traffic and POI
downloads, and the tutorials and
sample code to use them
Opportunity
Differentiate
apps with
superior location
content www.NN4D.com

6. Sample Map Data and Location Content
NN4D.com
Sample
NAVTEQ
content for
your location
app
Incorporate one of the most
robust and accurate geographic
databases in the world into your
app
Gain access to map data samples
available in multiple formats
NAVTEQ map data is platform
independent and built to a single
worldwide specification for easier
development and integration into
global apps
NAVTEQ® Map Data
Opportunity
www.NN4D.com

7. Technical Resources and Documentation
NN4D.com
Tech tools to
help you create
innovative
location apps
Access our dedicated team of
technical consultants, plus a
vast array of documentation
Developer guides, tools,
newsletters and white papers
authored by NAVTEQ subject
matter experts, NAVTEQ partners
and NN4D developers
Live, 24/7 tech support, plus
developer forums and FAQs
Unparalleled Support
Opportunity
www.NN4D.com

8. Third-Party Enablers and Services
NN4D.com
Partner
services for
advanced app
development
NN4D empowers developers by
working with partners to identify
and create technical enablers
and services
We identify the hottest location-
based technologies and partner
with third parties to create APIs,
SDKs and other enablers for app
development
We provide technical partner
services that streamline
development and get apps to
market faster
Specialized Partnering
www.NN4D.com
Opportunity

9. POWERVR Insider
By Imagination Technologies
Access on Imagination’s website
and NN4D Partner Zone
Free to download and use
www.NN4D.com/powervr-sdk
3D Mapping Enablers: SDKs
Opportunity
Enhance your
apps with 3D
content
VisioDevKit
By Visioglobe
Access on NN4D Partner Zone
Free 90-day evaluation license
www.NN4D.com/visiodevkit
NaviGenie
By Kishonti Informatics
Access on Kishonti’s website
Symbolic fee (€1) to download

10. Virtual Developer Lab: App Testing
Accelerate
time to
market
www.NN4D.com/apptesting
Easy-to-access platform
Remote access to handsets in
carrier networks
Robust testing capabilities
Opportunity

11. A sampling of partner institutions:
NAVTEQ University Program
www.NN4D.com/university
Benefits
Tools and knowledge for
tomorrow’s tech leaders
Empowers students, educators and
institutions of higher learning by
providing NAVTEQ® map data and
location content in order to:
Be a catalyst for innovation in
location-enabled services
Train the next generation of
technology professionals
Partnering/funding opportunities for the
advancement of location technology
research at the academic level
Enabling
the next
generation of
technology
professionals
Opportunity

12. NAVTEQ LocationPoint™ Advertising
Benefits
Empowers developers with
hyper-local advertising
New revenue opportunities—offset
the cost of your app
Improved competitiveness—can
provide differentiating features and
lower costs to the end user
Sticky, high-value advertising—
delivers targeted, relevant and
actionable in-app ads to users
Actionable and engaging ads—
delivers powerful calls to action
Quickly
monetize your
location apps
www.NN4D.com/lpa
Opportunity

13. NAVTEQ® App Warehouse
www.NN4D.com/appwarehouse/
Benefits
Empowers developers with a free
matchmaking service for app
developers and commercial app
buyers
Backed by NN4D’s unparalleled
free business development support
Free access to NAVTEQ’s
extensive commercial channels—
get in front of bulk commercial app
buyers
Free marketing and PR support—
NN4D partners with you to co-
promote your products and services
Access
channel
opportunities
Opportunity

14. The Depth and Breadth That Matter to the User
Whatever location content you need
Kilometers of roads Navigable countries
Expansive
Product
Portfolio
Changes per day

15. Moving forward faster.
More aggressive than ever.
Where Others Are Finding the Way…
Innovative
Product
Portfolio
Exposure
Technology
Leadership
GlobalTech
Support
BestMapfor
Location
Solutions
Business
Development
Consistent
Global
Specification
Proven
Accuracy
Robust
Developer
Tools
Traffic
Leadership
We Lead.

16. Thank You