What if you could generate more than 100 qualified leads per week for your B2B business just from LinkedIn?Let's hear from someone who has built a system to do just that. Laura Mauersberger, Marketing Manager at LeanIX located in Bonn, Germany explains how she utilizes automatic messaging tools and group posts to attract hundreds of leads every month. Let's learn what type of posts and content works and what doesn't. Would you have thought that "posters" work twice as good as "white papers"?

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6. • JUNIOR MARKETING MANAGER
• LEANIX
LAURA MAUERSBERGER

7. • CONTEXT
• GPZ TOOL
• LINKEDIN FEATURED POSTS
• CONTENT
OVERVIEW

8. Mission:
Become global #1 SaaS helping companies
to modernize their IT architectures
LeanIX

9. Inventory –
The CRM of the IT manager‘

10. Reports –
for better IT decisions

11. Dashboards –
collaboration with stakeholders

12. Process @LeanIX
Leads Bad Fit
MQLs No reply
Demos CBQ
Opportunity
Customer
Upsell

13. We currently use ...

14. Ultimately we saw that for lead gen,
Linkedin works best.

15. At the beginning:
• Wrote 30 people a day
• Added 10 new contacts per day

16. GPZ tool
After:
• Wrote 300 people a day
• Added 100 new contacts per day

17. GPZ tool

18. Tips
• Start small. Find out the max.
requests you can send per day.

19. Tips
• Start small. Find out the max.
requests you can send per day.
• Don‘t Spam. Don‘t send more than 1
message per week.

20. Tips
• Start small. Find out the max.
requests you can send per day.
• Don‘t Spam. Don‘t send more than 1
message per week.
• Be personal. Use the smart fields to
create authentic messages.

21. Example:
Filter for EAs in the region Washington.
Hi (Name), How are you? Here in Bonn it is really cold, but I
heard that in Washington it’s even worse… but at least you
have the “google some nice event in Washington” over there!
+ one call to action to a download

22. Expect 10% conversion!

23. Linkedin Groups
and featured posts!

24. Posting in groups
• Started adding 10 relevant groups
per week.
• Posted daily in each group

25. More and more leads came in!!!
Most importantly, it‘s scalable!

26. All of a sudden, we saw hundreds of
leads come in at once....
What happened?

27. Featured post!
• Our popular post made the Linkedin
weekly digest

28. Admins can also “feature“ a post.
1. Ask group admins to feature.
2. Ask group admins to send as an
announcement.
3. Ask to be made an admin.

29. Fast MQL growth

30. What happened in Nov?
?

31. What happened in Nov?
• Were my groups not interested in
my content anymore?
• Did I contact all possible leads
already?

32. Content

33. Test content
• Smaller or inexpensive groups,
become perfect “Test subjects“ to
see if content is sexy enough.

34. What works best for us?
• Templates (Posters)
• How to / Getting started (eBooks)

35. Fun Facts

36. • Endorsed pinned posts receive more
downloads.
• GPZ has a view profil option.
• You can also send sequences to
Linkedin with linkedhub.io
• Be honest

37. We Are Hiring!
• Marketing Manager, Content and
Automation
• Graphic Designer
leanix.net/en/jobs

38. Q&A

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+49-176-30543705
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