How to create more video content faster | Pirate Skills
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So, you want to create videos for your content marketing to reach and engage more potential customers? That's often much easier said than done, especially if you don't have a big support team. Videos can be much more work than, for example, writing articles or creating graphics, but they don't have to be. In this Pirate Skills meetup, we are going to give you a behind-the-scenes look into our video production workflow, so you can learn how to create video content much faster and easier. ∙ Why must creating videos be so hard?! ∙ What do we need to build a quick video creation space ∙ Which software helps us to create videos faster ∙ What are our favorite video content ideas ∙ Answering your questions about video content creation
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How to create more video content faster | Pirate Skills
- 1. HOW TO CREATE MORE VIDEO CONTENT FASTER May 20th 2020 MEETUP get.pirateskills.com/create-more-videos
- 2. • Videos = hard work ? • Build a video space • Software that helps • Video content ideas • Q&A CREATE VIDEO CONTENT FASTER
- 3. BEN SUFIANI
- 4. • Founder since 2008 • Growth Marketer • Host of Pirate Skills • We have been live streaming since 2016 BEN SUFIANI
- 5. LIVE STREAM #1 August 3rd 2016 Meetup #6
- 6. WHY MUST CREATING VIDEOS BE SO HARD ?!
- 7. WAIT WHAT ?! Image by Manja Porle https://www.linkedin.com/pulse/how-long-does-take-create-explainer-video-manja-porle-/
- 8. • Standing in front of the 📸 • Setting up the equipment • Editing the video • Knowing what to say WHAT’S SO HARD?
- 9. STANDING IN FRONT OF THE CAMERA
- 12. KNOWING WHAT TO SAY IN THE VIDEO
- 13. • Reach your audience • Connect with customers • Build your brand • 1-3 videos per week • 1-15 minute videos THE GOAL
- 14. 1. Have a setup that records at the push of a button 2. Reduces editing time to minutes not hours 3. Have a set of video content ideas ready to go THE WAY
- 15. • Videos = hard work ? • Build a video space • Software that helps • Video content ideas • Video creation Q&A CREATE VIDEO CONTENT FASTER
- 19. THIS IS MY QUICK VIDEO CREATION SETUP
- 20. VIDEO SETUP Pirate Skills Studio
- 21. • Simple message sharing • High quality video + audio • Good atmosphere • Recording to computer • Simple scene switching • Live stream ready • Small business budget VIDEO SETUP GOALS
- 22. COMPUTER MacBook Pro 13” i7 2016
- 23. CAMERA Sony A6500 + Sigma 16mm 1.4
- 25. VIDEO CAPTURE Elgato CamLink 4k
- 26. LIGHTS Elgato Key Light Air
- 27. VIDEO SWITCHER Elgato Stream Deck
- 29. QUICK VIDEO CREATION STUDIO Now you can record slides and camera at the same time and be live stream ready
- 30. • Computer Macbook Pro 13” 2020 • Camera Sony Alpha 6400 • Lense Sigma 16mm 1.4 • Mic Rode VideoMic NTG • Capture Elgato CamLink 4k • Lights Elgato Key Light Air • Switcher Elgato Stream Deck VIDEO SETUP LIST
- 31. • Camera Your Phone • Mic Rode VideoMic Micro … that’s it, but you loose • Video quality • Screen sharing • Design flexibility • Good lighting by default SIMPLE VIDEO SETUP
- 34. • Videos = hard work ? • Build a video space • Software that helps • Video content ideas • Video creation Q&A CREATE VIDEO CONTENT FASTER
- 36. • Recording & OBS Studio Live Streaming • Multi Streaming Restream.io • Video Editing Adobe Premiere Quicktime (Trim) Cut Story (15s) • Graphics Google Slides Canva VIDEO CREATION SOFTWARE
- 37. VIDEO RECORDING Free Multi platform Standard for most streamers
- 38. OBS STUDIO Manage scenes (video layouts) Manage sources (camera, mic, slides) Recording and live streaming settings
- 39. STREAM SETTINGS X264, 5000 Kbps CBR, superfast
- 40. MULTI STREAMING Stream simultaneously to Youtube, Facebook, LinkedIn, etc.
- 41. RESTREAM.IO Good live stream monitoring Combined chat window Platform transcoding
- 42. • Big edits • Adobe Premiere, Final Cut, etc. • Small edits • Phone or Quicktime for trimming • CutStory for social media editing VIDEO EDITING
- 43. CUT STORY Lightning fast editing like Cut video in 15 sec segments for Insta
- 44. • Create a slide presentation • Google Slides • Keynote • PowerPoint • Design your own graphics • Canva CREATING GRAPHICS
- 45. CANVA • Setup templates for your most common graphic layouts • Getting help from a designer is worth it at this point… or...
- 46. YOU’LL THINK THIS IS COOL ... …until your wife tells you otherwise.
- 47. UPLOAD YOUR BASICS TO CANVA Logos, colors, fonts, etc.
- 48. • Recording & OBS Studio Live Streaming • Multi Streaming Restream.io • Video Editing Adobe Premiere Quicktime (Trim) Cut Story (15s) • Graphics Google Slides Canva VIDEO CREATION SOFTWARE
- 51. • Videos = hard work ? • Build a video space • Software that helps • Video content ideas • Video creation Q&A CREATE VIDEO CONTENT FASTER
- 53. HOST A REGULAR LIVE EVENT
- 54. • One event per month • 1 x 90 min live stream • 6 x 15 min video long cuts • 12 x 1-3 min video short cuts • Build a connect with your tribe like nothings else I know HOST A REGULAR LIVE EVENT
- 55. HOST A REGULAR LIVE EVENT Create a free resources library like get.pirateskills.com/free
- 56. • Host a regular live event • Interview experts in your niche • Make a video to every article • Explain how to use your products • Solve customer problems • Do Q&A Sessions VIDEO CONTENT IDEAS
- 57. • Give your opinion on industry news • Capture testimonials • Behind the scenes (office & team) • Use a whiteboard • Share your screen • Start a challenge or contest VIDEO CONTENT IDEAS
- 58. • Talk about relevant books • Show the best resources • Ask a question • Share something human about you • Create a mini course • Share your ideas for / about xyz VIDEO CONTENT IDEAS
- 59. WHAT ARE YOUR IDEAS? Share @ get.pirateskills.com/discord
- 60. • Videos = hard work ? • Build a video space • Software that helps • Video content ideas • Video creation Q&A CREATE VIDEO CONTENT FASTER
- 61. YOUR FEEDBACK
- 67. • Videos = hard work ? • Build a video space • Software that helps • Video content ideas • Video creation Q&A CREATE VIDEO CONTENT FASTER
- 69. PERSONALIZATION IS THE NEW A/B TESTING Jun 3rd 2020 MEETUP get.pirateskills.com/personalization
- 70. MARKETING WORKSHOPSMaster the Art and Science of Growth Marketing GROWTH growth.pirateskills.com
- 71. HOW TO CREATE MORE VIDEO CONTENT FASTER May 20th 2020 MEETUP get.pirateskills.com/create-more-videos