Branded content in digital media (II) New Formats
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Branded content: from classic to new formats
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Branded content in digital media (II) New Formats
- 1. Branded Content in Digital Media Alessandro Bernardi @Bernardamus alesbernardi@gmail.com
- 2. 2 1 El Brand Content dentro de la estrategia global Innovación y cambio de formato para la comunicación2 Social CRM: nuevas estrategias de gestión de la información3 Viralidad y transmedialidad4 Alessandro Bernardi @Bernardamus
- 3. 3 La primera estrategia de Branded Content Alessandro Bernardi @Bernardamus The origins of Branded Content
- 4. 4 1929 Alessandro Bernardi @Bernardamus The origins of Branded Content
- 5. 5 Branded content & Social Media Alessandro Bernardi @Bernardamus
- 6. 6Alessandro Bernardi @Bernardamus Adaptation to Social Media
- 7. 7Alessandro Bernardi @Bernardamus Adaptation to Social Media
- 8. 8Alessandro Bernardi @Bernardamus Product Placement Ray-ban Aviator : +40% sales Top Gun
- 9. 9Alessandro Bernardi @Bernardamus Top Branded Content
- 10. 10 Top Gun in the Digital Era Alessandro Bernardi @Bernardamus
- 11. 11Alessandro Bernardi @Bernardamus Share of Voice Branded Content ICONS in Social Media
- 12. 12Alessandro Bernardi @Bernardamus Branded Content ICONS in Social Media
- 13. 13Alessandro Bernardi @Bernardamus Case Study: Barbie on Instagram
- 14. 14Alessandro Bernardi @Bernardamus Humanize your brand
- 15. 15Alessandro Bernardi @Bernardamus Product Placement in Storytelling
- 16. 16Alessandro Bernardi @Bernardamus Product Placement in Storytelling
- 17. 17Alessandro Bernardi @Bernardamus Humanized brand VS human
- 19. 19 The Perfect Social Cocktail Alessandro Bernardi @Bernardamus
- 20. 20 Branded Content in a post Alessandro Bernardi @Bernardamus
- 21. 21 Best time to post Alessandro Bernardi @Bernardamus
- 23. 23 Timely
- 24. 24 Timely + Tinder Alessandro Bernardi @Bernardamus
- 26. 26Alessandro Bernardi @Bernardamus Think Global, Post Local
- 27. 27Alessandro Bernardi @Bernardamus The Importance of Localized Branded Content
- 28. 28 https://www.mindjumpers.com/blog/2014/12/the-importance-of-localized-branded-content-on-social-media/ Alessandro Bernardi @Bernardamus The Importance of Localized Branded Content
- 29. 29 Transparencia
- 31. 31Alessandro Bernardi @Bernardamus Constantly measure content performance Humanize your brand Get creative Respond to customer questions Strategies for good Social Branded Content
- 32. 32Alessandro Bernardi @Bernardamus Humanize your brand
- 33. 33 Humanize your brand: empathy Alessandro Bernardi @Bernardamus
- 34. 34 Responder al cliente & transparencia Alessandro Bernardi @Bernardamus
- 35. 35 “Red Bull te da alas” Alessandro Bernardi @Bernardamus
- 36. 36 User Generated Content Alessandro Bernardi @Bernardamus
- 37. 37 Series Format with Brand Ambassador Alessandro Bernardi @Bernardamus
- 38. 38 Series Format with Influencers Alessandro Bernardi @Bernardamus
- 39. 39Alessandro Bernardi @Bernardamus Ad Goals Ad KPIs + = The right content to maintain high organic & paid reach The right ad metrics & tools to drive social ad performance Optimized and amplified social campaigns! The right social customer & community care + The Social Equation for Brand Success
- 40. 40Alessandro Bernardi @Bernardamus Sources: Socialbakers, Data Range: 2009 – 2013 in 2013 40 Posts / Month in 2009 7 Posts / Month Pages post more content
- 41. 41 Engagement vs Activity Alessandro Bernardi @Bernardamus
- 42. 42 PUSH vs PULL Alessandro Bernardi @Bernardamus AD CONTENT Advertising is a push model while content is a pull model
- 43. 43Alessandro Bernardi @Bernardamus EARNED REACH > PAID REACH When does advertising become content?
- 44. 44Alessandro Bernardi @Bernardamus Decay of Organic Reach in Social Media
- 45. 45 The Raise of Social Paid Media Alessandro Bernardi @Bernardamus
- 46. 46Alessandro Bernardi @Bernardamus Caracteristicas del Social Paid Media
- 47. 47 Familiaridad Alessandro Bernardi @Bernardamus Mis amigos dicen que les gusta este producto El branded content se mezcla con contenido de mis amigos
- 48. 48 Familiaridad vs Stalking Alessandro Bernardi @Bernardamus
- 50. 50Alessandro Bernardi @Bernardamus The future of Social Ads