Market insights about how the coatings market see the opportunities for bio-based chemicals & materials. Specific examples on bio-solvents, biodegradable inks, bio-content, LEED...

1. What does « bio » mean
in coatings & inks?
Bernard HASSON

2. Green =Soy? Green = low VOC?

3. Green = LEED ? Green = Air quality?

4. Green = biodegradable? Green = bio-preferred?

5. What does “bio” mean?
What 145 coatings & inks professionals say about « bio » !
Should I develop
a 100% bio-
based product?
Where are the
first market for my
bio-based
product?
If my product is 2x
more expensive than
the petrochemical
equivalent, who will
agree to this premium?
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6. The 3 drivers of bio-based products
Performance
Function
Cost
$ Regulation
Reg
Green
customers Labels
Incentives
Bio

7. More image related opportunities in inks than in
coatings
IMAGE & LABELS
No cost advantage
Not technically differentiated
INKS
Outdoor advertising  renewable content, biodegradability
Make disposable items more acceptable  printer cartridges
Vegetable inks for a “green” office, for recycled paper…
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8. More image related opportunities in inks than in
coatings
IMAGE & LABELS
No cost advantage
Not technically differentiated
COATINGS
No-VOC = stronger image benefit than “bio”
LEED ?  favors certain types of coatings such as energy saving
roofing coatings but not specifically “bio”
Indoor quality  can help or be an obstacle for “bio”, because “bio” does
not always mean better VOC behaviour
Soy-based coatings
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9. Refine your market view
Find out the answers to these key questions
- Green certification?
- low VOC? - Bio claim?
- Renewable? - new functionality?
- Biodegradble?
- Price?
- Performance?
- no regulation pushing ?
- on my radar
- currently assessing
- yes 1 active project
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10. Refine your market view
Find out the answers to these key questions
- Green certification?
- low VOC? - Bio claim?
- Renewable? - new functionality?
- Biodegradble?
Fill out the
form to see the - Price?
- Performance?
- on my radar
results - no regulation pushing ?
- currently assessing
- yes 1 active project
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11. From « green » to « bio »
How engaged are coatings manufacturers?

12. In coatings, « green » means first less solvents !
Opportunities for « Bio-based » solvents
OPPORTUNITIES
BARRIERS
A bio-solvent is still first a
solvent  cost effective
& efficient!
There maybe some
image driven
opportunities
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13. For business discussions on opportunities mapping, market testing or
market penetration for bio-based chemicals :
Bio-based
Bio-polyols
monomers
Bio-solvents Bio-plasticizers Others….
Bernard HASSON
Contact me
Bernard.hasson@specialchem.com
http://fr.linkedin.com/in/bernardhasson
Join us on LinkedIn
“Bio-based Chemicals – Grow the Industry
http://www.linkedin.com/groups?gid=946387
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