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Clearscope: How to Create Content that Captures More Organic Traffic

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A webinar given to the private slack community (Traffic Think Tanks) on how to create content that captures more organic traffic.

We cover the following:
1. SEO is about concluding the searcher’s journey
2. Understand and classify search intent for a SERP
3. How to cluster topics (depth & breadth)
4. Create the most relevant content
5. Organize and structure your content to match the range of intents users may want to engage with

Publicado en: Marketing
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Clearscope: How to Create Content that Captures More Organic Traffic

  1. 1. Clearscope: How to Create Content that Captures More Organic Search Traffic
  2. 2. trafficthinktank.commushilabs.com
  3. 3. trafficthinktank.com 1. SEO is about concluding the searcher’s journey 2. Understand and classify search intent for a SERP 3. How to cluster topics (depth & breadth) 4. Create the most relevant content 5. Organize and structure your content to match the range of intents users may want to engage with Modern day SEO is mostly about content
  4. 4. trafficthinktank.com How can you create content that’s most likely to conclude the searcher’s journey?
  5. 5. trafficthinktank.comAhrefs keyword explorer for [wine health benefits]
  6. 6. trafficthinktank.com Google’s experimentation process How Google decides whether you rank up or down (user engagement signals) } }Google initially ranks your content (links, previous content performance) Google Webmaster Tools example
  7. 7. trafficthinktank.com Understand and classify search intent.
  8. 8. trafficthinktank.com recipe make what is recipe benefits vs stock recipe + diet recipe make + benefits make + benefits search results for [bone broth]
  9. 9. trafficthinktank.comsearch results for [how to make bone broth] rank #2 for [bone broth] rank #10 for [bone broth] rank #1 for [bone broth] rank #4 for [bone broth]
  10. 10. trafficthinktank.comsearch results for [what is bone broth] rank #3 for [bone broth] rank #7 for [bone broth] rank #6 for [bone broth] rank #5 for [bone broth]
  11. 11. trafficthinktank.com [live] Classifying search intent with Clearscope topic categorization (spreadsheet)
  12. 12. trafficthinktank.comGoogle autosuggest correlates with search intent
  13. 13. trafficthinktank.com How to cluster topics (depth & breadth)
  14. 14. trafficthinktank.comsearch results for [ats], [what is ats], [how do ats work] Topic clustering (depth) rank #1 rank #1 rank #1 rank #1
  15. 15. trafficthinktank.comstripped content structure for jobscan article
  16. 16. trafficthinktank.comsearch results for [best hiking shoes] and [waterproof] Topic clustering (breadth)
  17. 17. trafficthinktank.comsearch results for [what pillow is best for neck pain] Topic clustering (breadth)
  18. 18. trafficthinktank.com [live] How to cluster topics with Clearscope (depth & breadth) topic categorization (spreadsheet)
  19. 19. trafficthinktank.com Create the most relevant content
  20. 20. trafficthinktank.com
  21. 21. trafficthinktank.com
  22. 22. trafficthinktank.comGoogle Cloud Natural Language (API)
  23. 23. trafficthinktank.comHow does content compare to Google’s understanding?
  24. 24. trafficthinktank.comContent matching Google’s understanding initially rank better
  25. 25. trafficthinktank.comCovering more entities increases the keyword combos
  26. 26. trafficthinktank.comIncreasing the # of impressions your content can capture
  27. 27. trafficthinktank.com [live] Create the most relevant content with Clearscope
  28. 28. trafficthinktank.com Organize your content to match the range of sub intents users may want to engage with
  29. 29. trafficthinktank.comsearch result for [keto diet], healthline article
  30. 30. trafficthinktank.comsearch result for [best credit cards], nerdwallet content
  31. 31. trafficthinktank.comsearch result for [seo tools], backlinko content
  32. 32. trafficthinktank.comsearch result for [passive income ideas real estate] Deep links in meta description (Jump to)
  33. 33. trafficthinktank.com [live] Content organization & structure with Clearscope
  34. 34. Questions? @bernard (TTT slack), bernard@clearscope.io clearscope.io

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