A webinar given to the private slack community (Traffic Think Tanks) on how to create content that captures more organic traffic. We cover the following: 1. SEO is about concluding the searcher’s journey 2. Understand and classify search intent for a SERP 3. How to cluster topics (depth & breadth) 4. Create the most relevant content 5. Organize and structure your content to match the range of intents users may want to engage with

1. Clearscope:
How to Create Content that Captures
More Organic Search Traffic

2. trafficthinktank.commushilabs.com

3. trafficthinktank.com
1. SEO is about concluding the searcher’s journey
2. Understand and classify search intent for a SERP
3. How to cluster topics (depth & breadth)
4. Create the most relevant content
5. Organize and structure your content to match the
range of intents users may want to engage with
Modern day SEO is mostly about content

4. trafficthinktank.com
How can you create content that’s most likely
to conclude the searcher’s journey?

5. trafficthinktank.comAhrefs keyword explorer for [wine health benefits]

6. trafficthinktank.com
Google’s experimentation process
How Google decides whether you rank
up or down (user engagement signals)
}
}Google initially ranks your content
(links, previous content performance)
Google Webmaster Tools example

7. trafficthinktank.com
Understand and classify search intent.

8. trafficthinktank.com
recipe
make
what is
recipe
benefits
vs stock
recipe
+ diet
recipe
make +
benefits
make +
benefits
search results for [bone broth]

9. trafficthinktank.comsearch results for [how to make bone broth]
rank #2 for [bone broth]
rank #10 for [bone broth]
rank #1 for [bone broth]
rank #4 for [bone broth]

10. trafficthinktank.comsearch results for [what is bone broth]
rank #3 for [bone broth]
rank #7 for [bone broth]
rank #6 for [bone broth]
rank #5 for [bone broth]

11. trafficthinktank.com
[live]
Classifying search intent with Clearscope
topic categorization (spreadsheet)

12. trafficthinktank.comGoogle autosuggest correlates with search intent

13. trafficthinktank.com
How to cluster topics (depth & breadth)

14. trafficthinktank.comsearch results for [ats], [what is ats], [how do ats work]
Topic clustering (depth)
rank #1
rank #1
rank #1
rank #1

15. trafficthinktank.comstripped content structure for jobscan article

16. trafficthinktank.comsearch results for [best hiking shoes] and [waterproof]
Topic clustering (breadth)

17. trafficthinktank.comsearch results for [what pillow is best for neck pain]
Topic clustering (breadth)

18. trafficthinktank.com
[live]
How to cluster topics with Clearscope
(depth & breadth)
topic categorization (spreadsheet)

19. trafficthinktank.com
Create the most relevant content

20. trafficthinktank.com

21. trafficthinktank.com

22. trafficthinktank.comGoogle Cloud Natural Language (API)

23. trafficthinktank.comHow does content compare to Google’s understanding?

24. trafficthinktank.comContent matching Google’s understanding initially rank better

25. trafficthinktank.comCovering more entities increases the keyword combos

26. trafficthinktank.comIncreasing the # of impressions your content can capture

27. trafficthinktank.com
[live]
Create the most relevant content with
Clearscope

28. trafficthinktank.com
Organize your content to match the range of
sub intents users may want to engage with

29. trafficthinktank.comsearch result for [keto diet], healthline article

30. trafficthinktank.comsearch result for [best credit cards], nerdwallet content

31. trafficthinktank.comsearch result for [seo tools], backlinko content

32. trafficthinktank.comsearch result for [passive income ideas real estate]
Deep links in meta description (Jump to)

33. trafficthinktank.com
[live]
Content organization & structure with
Clearscope

34. Questions?
@bernard (TTT slack), bernard@clearscope.io
clearscope.io