There's a big difference between watching Golf and playing Golf at a professional level. Social Media is no different that other professional efforts. This Presentation should give you an overview of how to start your social media efforts. It outlines the reach and scope of social media (SM) for those new to the space. The conclusion that should be drawn after reviewing this is that developing a structured & planned Social Media Strategy and Tactical implementation plan is crucial to your companies success. Without a plan you may find yourself creating a negative brand image within the space and end up spending more money trying to undo what you created and start over.

1. Social Media Marketing If you’ve been thinking about starting a Social Media (SM) marketing effort and are not sure where to start here are some places to begin…

2. Social Media Marketing Presentation Overview Identify your brand name Review 5 cornersstone SM spaces: Twitter Facebook YouTube Blog LinkedIn Check your work

3. Select a Social Media Brand Name Research! Unlike when you registered your URL via ICANN there is NO single place that you can register your brand name Although there are services like Knowemhttp://knowem.com You may find that your business or industry has specific forums or social media spaces that are unique. Brand Identity: Select a standard set of graphics for use in your social media sites. Different sites will have different size and layout requirements so start with an agreed upon standard graphics set: Logo – You will need vertical, horizontal, square and rectangle Building – If you have facility or building pictures select ONE to use in relevant spaces Find out where you are talked about already using Social Mention http://www.socialmention.com/ or other similar search sites

5. Facebook

6. YouTube

7. LinkedIn

9. Social Media Sites: Facebook Why Facebook? Because it’s just HUGE! Create a COMPANY PAGE – Remember to read the Terms of Service: You cannot create a company page with a personal account You can have conversations with other companies (company-to-company) via Facebook When someone “LIKEs” you they will get immediate updates on your promotions, products, services and be able to comment on your Wall.

10. Social Media Sites: YouTube Why YouTube? Video is the BEST way to communicate a message with lots of information in a short period of time YouTube videos should be 2-5 minutes, on average…Longer for technical training, but should stay under 10 minutes – just like your promo videos from the day of your VCR promo tapes For more information on YouTube Do’s & Don’ts check out the following website: http://www.squidoo.com/YouTube-Dos-And-Donts

11. Social Media Sites: Blogging Why Blogging? There are many blogging sites to choose from Blogging allows you to provide a couple of paragraphs about a unique product solution or customer experience: more detail and explanation than on your URL or in a press release It permits you to write it down once, and then reference it again and again in the future via Twitter, Facebook or any of your Social Media spaces as it comes up again in conversations Your blog posts should LINK to ALL of your Social Media spaces!!!!

12. Social Media Sites: LinkedIn Why LinkedIn? LinkedIn is the BEST place for you to drill down into your professional customer base. Things you should do: Find out who you know and link with them. KEEP your profile up-to-date Let people contact you without knowing your email address Create your company page so people can ‘follow’ you Join some groups and listen to the discussion Link your Twitter feed in to your tweets and share them with relevant Groups. LinkedIn is the best public business intelligence network in social media

13. Improving SEO & SEM You SHOULD establish “ID’s” and profiles on various support sites for search engine optimization in SM Get an “OpenID” http://openid.net/get-an-openid/what-is-openid/ By using any Google owned site it will generate you an OpenID Oauth – You’re going to want to register for http://oauth.net/ This is growing quickly to protect YOUR privacy and your social media settings Set up some “Google Alerts” for market research for theyour keywords

15. Gowalla

17. Used at trade shows to tell customers where you are located,

19. Twitter Clients: Supporting MarketMeSuite One of the newest clients to come on the scene is MarketMeSuitehttp://www.marketmetweet.com/idevaffiliate/idevaffiliate.php?id=903 What started as a small fee based system for Twitter has evolved into a desktop manager / dashboard for your social media sites which now includes Twitter, Facebook and Blogs. The BIGGEST FEATURE is that you can use your OWN company name in the Twitter client area.

20. Social Media Marketing Program Next Steps You now have much of the “fishing gear” to find more customers. Next you’ll need to learn how to fish. BUT FIRST…. RIGHT NOW, you MUSTdevelop a social media strategy to stay in the “conversation” with your customers

21. How to contact us: QR Codes If you’ve been wondering what the funny looking graphic is on some of the slides it’s called a QR Code. http://en.wikipedia.org/wiki/QR_Code Most all of the smart phones, iPhone, Droid, Blackberry, etc., now have an “app” that you can scan QR codes and they automatically load the contact information. Try it now or get in touch with us in a more traditional way: Rapid Production Marketing www.rpmconsultants.us 412.996.5700 bernie@rpmconsultants.us