20. #3 Set aside budget for production but
set aside budget for distribution first
21. 21
AWARENESS TRIGGER POST-EVENTCHALLENGESTHE BUZZ
Preparing
Singapore for
Gordon Ramsay
Screenings of Hell’s
Kitchen on mioTV
Screenings of Gordon’s
Great Escape on
MediaCorp CH5
Hawker food articles
including features
on our top 12 foods
on HGW and other
food sites
Food Bloggers &
SingTel challenge GR
to come and cook
Conversations with
influential bloggers
Paid coverage on popular
radio talk shows on
ENG/CHN channels
Hawker food articles
including features on
our top 12 foods on
HGW and other food
sites
Gordon accepts the
challenge, and the Hawker
Heroes voting poll is
launched
Singapore is asked to vote for
their 3 favorite hawkers to go up
against Gordon on & offline
Build a social media
conversation around
#HawkerHeroes
Create content for HGW and
mioTV to draw eyeballs and
engagement with the campaign
Announce the
Top 3 Hawker Heroes
Gordon @ Tian Tian, 328
Katong Laksa & Jumbo
Seafood, and the big
cook-off @ Newton
Content
distributed on
Youtube and
mioTV
#HawkerHeroes