Mr Betley Heru Susanto as Author presented this material on iCreate SME Business forum. He focused on the strategy for SME business to move forward to the next level. Author: Betley Heru Susanto Contact at betley@gmail.com for speaking engagement on this topic Designer: Bernaz Sondi Ermanda Contact at bernazse@gmail to give you design solutions

1. GO BIG
GO DIE
/
Business Acceleration
Secret for SME
Betley Heru Susanto
CEO Skyworx Indonesia

2. SYMPTOMS

3. You are
trapped on
day-to-day
activities.
You work IN
the business
rather than ON
your business.
You don’t
have time
for yourself.
Fire fighting
on daily
basis.
Customers
satisfaction
is decreased.
Problem
with
cash flow.
Problem
with staff
management.
You are
starting to
think about
surrender.

4. THE DOGMA

5. Proven Success Recipe
Know
what
you want
You
pay the
price! &
Define your goals.
Think it, Ink it, Do it.
Overnight success is
always an illusion!
If itʼs too good
to be true, then it is. “

6. GOAL!!!
Learn carefully
about your Vision,
Mission, and Strategy
to achieve it.
Clarity is the key.
SMART & KISS
always help.

7. MENTAL &
ATTITUDE

8. Passion Check
“
Do you really enjoy
what you do?
If not, change it,
youʼre not a tree!
It’s impossible
to survive in troubled
times if you don’t
like what you do!

9. Improve every aspects
in your life which youʼre
subpar, both hard and
soft skills.
Value
Concept
Invest more on yourself
rather on your job!
Read more books, take
classes, listen audio-book,
watch video-book,
seminars, find mentors,
ask experts, experiments,
do everything you can to
make you strong contender.

10. Be patient!
Time, struggle,
persistence
does matter.
There is
no shortcut
to the place
worth going.
Patience

11. If you feel wanna
give up, just try
one more time!
You may be just
3 feet from gold.
Keep
Going

12. PROCESS

13. Know Your Golden Circle
WHY HOW WHAT

14. Sun doesnʼt burn
paper, magnifying
glass does!
Focus on one thing
youʼre good at.
Always remember
80/20 principle.
Focus is
Power

15. Isolate your
Offering
Isolate product/service
with the potential to scale,
choose:
1. Teachable to staffs
2. Valuable to customers
3. Repeatable
Beware of the temptation
of “one-stop-shop” concept.
Focus is Power!

16. Check Your
Business Model
Project Based / Recurring / Licensing / Franchising / Etc
Choose the
most suitable
for your business.

17. Recurring
Model
Consumables ‒ disposable
items customers buy
regularly (ex: shampoo)
Sunk Money Consumables ‒
customers had made
investment in a platform
(ex: printer cartridge)
1
2
(1/3)

18. Recurring
Model
Renewable Subscriptions ‒
loyal customers who
repurchase that is
guaranteed into the future
(ex: newspaper)
Sunk Money Renewable
Subscriptions ‒ having
sticky customers loyal
to a proprietary platform
(ex: Internet Modem)
3
4
(2/3)

19. Recurring
Model
Auto Renewal Subscriptions ‒
company bills customers
until they tell it to stop
(ex: Cable TV)
Contracts ‒ hard contracts
between company and
customers for a defined term
(ex: wireless phone contract
along with device purchase)
5
6
(3/3)

20. Build powerful yet
flexible system.
Learn to delegate.
Kill the “heroes”
in your company!
Teamwork always
do better in the
long run!
Systemize
Use robots for
generic task.
Proper SOP and
Workflow is
a good start.

21. Assemble powerful
sales team.
Armed them with
great sales material kit
Hire more than one
sales to embrace
healthy competition.
Never forget your
24x7x365 salesman:
the internet.
Build Sales
Warriors

22. Branding
Branding is always
about perception.
You can change
people perception
by 2 ways:
Manipulate or Inspire.
Think about what do
you want people
perceive about your
company.

23. Create a
Positive
Cash Flow
Profit is illusion
while Cash Flow
is always the king.
Be prepared for
dry season.
If trapped, keep
calm and fight
as hard as you could!

24. Improve
All Business Area
Finance &
Accounting
Sales &
Marketing
HR &
GA
Operation Leadership

25. ACTION

26. DO IT
NOW!
Most of us already
know what we
should do,
the problem is that
we don't do it.
Knowing is
not enough,
we must do! “

27. About Skyworx
Initiated in 2003, incorporated in 2006.
Focus in Finance, Banking, & Insurance system.
Start from 1 staff, now around 60 staffs.
Opening of f ice rep in Singapore
to serve ASEAN market (2013).

28. Author
Betley Heru Susanto
betley@skyworx.co.id
www.skyworx.co.id
www.ruarbiasa.com
ruarbiasa

29. Designer
Bernaz Sondi Ermanda
bernazse@gmail.com
www.bernazse.com
bernazse
@bernazse
+BernazSondiErmanda