2. Your brand is… What people think about you and say about you when they hear your name… Every organization has a brand… Even if it isn’t always what you want it to be
13. Ohio State and University of Phoenix… http://www.osu.edu/features/2008/socialmedia/
14. Video story telling expands the brand… http://realpeople.waldenu.edu/video-tim.cfm http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
15. K.I.S.S. Creating a friendly website… Keep the first page as clean as possible… Visitors want to quickly get someplace else
35. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html