The initial experience potential students have on your website has a major impact on what they think of your brand and whether or not they will begin the admissions process. See 17 examples of superior website features for adult students.

1. Branding and the Web: The Value of Your Official Website in the Social Media Era ©Robert E. Johnson, Ph.D. 2009 Competing for Adult Students Aslanian Group Seminars with Education Dynamics Chicago, IL October 21-22, 2009

2. The value of your official website is… Priceless

3. Your brand will soar or crash with… The experience people have on your website

4. Public university distance learning students…

6. The role of social media… Your official website makes the first impression… Your website links with social media after the first impression

7. Immediate marketing impact… http://www.devry.edu/

10. The brand image you want… “ This is a better place for adults to earn a degree than at a competitor”

12. Video makes the brand personal… http://realpeople.waldenu.edu/video-tim.cfm

13. You can cope with family challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm

14. Social networks extend the brand experience… http://www.edcc.edu/prtools/_social_networking.php

15. Create your own social network… http://edmondscc.ning.com/

16. A flagship public university… http://www.osu.edu/features/2008/socialmedia/

17. The largest university… http://www.phoenix.edu/students/online_communities.html

18. Creating your branding tools… Website examples that create brand impact

19. Blogs aren’t just for teens…

20. Blogs… especially for adults http://blogs.targetx.com/umbssw/

21. Easy to find academic programs…

22. 10 high visibility program choices… http://admission.emerson.edu/graduate/

23. Easy to find online classes…

24. Don’t make people search all classes… http://www.umassulearn.net/classes/winter-2010/online

25. Clear academic program presentation…

26. Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml

27. Easy task completion…

28. Easy cost calculator… http://adultlearner.njit.edu/admissions/financialaid/index.php

29. Easy to inquire or apply… http://www.mbaregis.com/

30. Simple, quick to ask for info… https://www.scps.nyu.edu/contactUs.htm

31. Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432

32. Special attention for special groups…

33. Especially for the military… http://www.discoverstedwards.com/x440.xml

34. A point for the (near) future… Get ready now for the mobile web…

35. From smartphones to your website… http://www.apu.edu/m/

36. Communication conversion… http://www.stmarytx.edu/admission/

37. The proverbial summary…

39. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com