Engaging Alumni and Friends in the Electronic Era

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Second of two presentations for Xavier University. Emphasis on connecting and cultivating alumni relationships, with many screen shots from higher education. Social media, mobile, online publications and more.

Empresariales Tecnología

Engaging Alumni and Friends in the Electronic Era ©Robert E. Johnson, Ph.D. 2010 Xavier University May 19, 2010 Cincinnati, Ohio

8 key points about anything online… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Major reason people go to a website… ,[object Object]

What people dislike about college and university websites… ,[object Object],[object Object],[object Object],[object Object]

Why people visit non-profit websites… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online experience has impact… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You can’t scan this annual report… Bob Johnson Consulting, LLC

You can’t scan this alumni magazine… Bob Johnson Consulting, LLC

“ Flip” technology doesn’t help… http://matrix.scranton.edu/about/campaign/

Easy tasks from the Home Page… http://www.umanitoba.ca/

Keep it simple… https://esc.affinitycircles.com/esc/auth/login

Engage new grads immediately… http://offices.colgate.edu/SeniorProfiles/SeniorProfiles.asp

Chicago gets it right for years… http://magazine.uchicago.edu/ Bob Johnson Consulting, LLC

Carleton prompts action… http://magazine.carleton.ca/ Bob Johnson Consulting, LLC

“ Blogazine” format works well… http://alfredmagazine.alfred.edu/... http://csumagazine.com/ Bob Johnson Consulting, LLC

Easy to scan annual giving report… https://apps.carleton.edu/giving/report/2009/

Highlight social media… http://orangeconnection.org/s/860/index-blue.aspx?sid=860&gid=1&pgid=370

“ Mobile” sites and apps… http://bit.ly/aCKBHM ... http://bit.ly/9KubBW

Check outside agencies… http://www.alumnimobile.com/

Mobile giving… SMS or “text” giving http://twitter.com/HumaneSociety ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile giving… online http://www.iloopmobile.com/ ,[object Object],[object Object],[object Object],[object Object]

Mobile Giving Insider… http://mobilegivinginsider.com/

Mobile Giving Foundation… http://www.mobilegiving.org/

Monthly email university news… http://magazine.uchicago.edu/uchicago/index.shtml

Facebook is changing the game… http://www.alumnifutures.com/2010/05/alumni-relations-facebook.html

Building participation… http://www.facebook.com/tamu?v=wall&ref=ts

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

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Engaging Alumni and Friends in the Electronic Era

1. Engaging Alumni and Friends in the Electronic Era ©Robert E. Johnson, Ph.D. 2010 Xavier University May 19, 2010 Cincinnati, Ohio

6. Experience = your brand impression

9. Risking a disconnect…

10. You can’t scan this annual report… Bob Johnson Consulting, LLC

11. You can’t scan this alumni magazine… Bob Johnson Consulting, LLC

12. “ Flip” technology doesn’t help… http://matrix.scranton.edu/about/campaign/

13. Online friendly web pages…

14. Easy tasks from the Home Page… http://www.umanitoba.ca/

15. Keep it simple… https://esc.affinitycircles.com/esc/auth/login

16. Engage new grads immediately… http://offices.colgate.edu/SeniorProfiles/SeniorProfiles.asp

17. Online friendly publications…

18. Chicago gets it right for years… http://magazine.uchicago.edu/ Bob Johnson Consulting, LLC

19. Carleton prompts action… http://magazine.carleton.ca/ Bob Johnson Consulting, LLC

20. “ Blogazine” format works well… http://alfredmagazine.alfred.edu/... http://csumagazine.com/ Bob Johnson Consulting, LLC

21. Easy to scan annual giving report… https://apps.carleton.edu/giving/report/2009/

22. Integrating social media…

23. Highlight social media… http://orangeconnection.org/s/860/index-blue.aspx?sid=860&gid=1&pgid=370

24. Help people get started…

25. Live in more than one space…

26. “ Mobile” is happening now…

27. “ Mobile” sites and apps… http://bit.ly/aCKBHM ... http://bit.ly/9KubBW

28. Check outside agencies… http://www.alumnimobile.com/

29.

30.

31. Mobile Giving Insider… http://mobilegivinginsider.com/

32. Mobile Giving Foundation… http://www.mobilegiving.org/

33. Don’t forget “old media”…

34. Weekly fund raising email newsletters…

35. Monthly email university news… http://magazine.uchicago.edu/uchicago/index.shtml

36. End of the “walled garden”?…

37. Facebook is changing the game… http://www.alumnifutures.com/2010/05/alumni-relations-facebook.html

38. Building participation… http://www.facebook.com/tamu?v=wall&ref=ts

39. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

Engaging Alumni and Friends in the Electronic Era

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