Higher Education Under the Microscope

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What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.

Empresariales Educación

Bob Johnson Consulting. LLC 1

HIGHER EDUCATION UNDER A
MICROSCOPE
Commission on Independent Colleges and
Universities
Communications and PR Workshop
Pace University, New York City
June 13, 2012

Bob Johnson Consulting. LLC 2

NOT EVERYONE WILL LOOK THE
SAME…

Strong brands survive, maybe thrive…
Weak brands struggle…

Bob Johnson Consulting. LLC 3

Higher education for fewer people?
http://tiny.cc/z98ifw

Bob Johnson Consulting. LLC 4

Ready for this?… ROI for 1,248 Schools
http://buswk.co/LHXwPp

Bob Johnson Consulting. LLC 5

Tuition discounts climbing…
http://chronicle.com/article/Tuition-Discount-Rate-Hits/64881/

Bob Johnson Consulting. LLC 6

Financial scrutiny… will the public notice?
http://tiny.cc/739ifw

Bob Johnson Consulting. LLC 7

All schools, public & private… 2011 to 2012

Bob Johnson Consulting. LLC 8

At risk now for higher education… “value”
http://en.wikipedia.org/wiki/Value_proposition

Bob Johnson Consulting. LLC 9

How much will people pay?
http://www.buffalonews.com/city/schools/article877332.ece

Bob Johnson Consulting. LLC 10

Associate degrees… a new future?

Bob Johnson Consulting. LLC 11

How “online” is the future?
http://tiny.cc/sdajfw

Bob Johnson Consulting, LLC 12

LET’S TALK TOGETHER…
Bob Johnson, Ph.D. (248.766.6425)
bob@bobjohnsonconsulting.com
www.bobjohnsonconsulting.com

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