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Adobe Systems
- 1. Why Adobe India is a Great Place to Work
Ajay Pande – VP, Product Development
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 2. Proposition #1
What makes a company a
Great Place to Work depends
on who works there.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
- 3. Proposition #2
Who works at your company
depends on what kind of
company you are
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
- 4. Proposition #3
Great companies need to
attract and keep the kind of
employees which make them
successful
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
- 5. Conclusion
To be a great company, you
must be a Great Place to
Work for the kind of people
who will make you
successful
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
- 6. Key strategic questions
What kind of a company are we?
What kind of people will make us successful?
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
- 8. Our Portfolio
TOOLS DELIVERY SERVERS & SERVICES
PLATFORMS
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
- 9. What‟s the key to our success?
Deep technology products that work robustly on hundreds of
millions of systems around the world
No “specifications”
Innovation and the creation of new markets
No “long-term contracts”
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
- 10. What kind of people are critical to our success?
Innovative, deep technology engineers and product
managers
Top computer scientists and product-oriented business
managers
Need other top people as well
Adobe India primarily a product development center
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
- 11. What do these people want?
Other smart people to work with
Am I learning from my co-workers?
The opportunity to make a difference to the world
Am I having an impact?
The opportunity to innovate
Am I doing something new and interesting?
Industry best practices, processes and environment
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
- 12. Am I making a difference?
Everywhere you look
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
- 13. Empowerment and “ownership” is really important
Engineers want to determine future direction of product and
technology
Not do “tasks” to someone else‟s directions
Must have ability to influence strategy and direction
For a remote office, it‟s important for teams to “own” what they
work on
Learning: Must have local empowered teams
Key message : people must feel they are making an
impact and are empowered to take decisions
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
- 14. Am I innovating?
Key questions:
Am I in an innovative environment?
Key question: is innovation happening around me? Are my peers
innovating?
Must have role models and examples
Lots of young people, need heroes
Do my new ideas get support and help?
Does the company really want me to innovate?
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
- 15. Key innovation programs
Product “Brainstorms”
Whole team gets to contribute
Management innovation reviews
Set aside time for new ideas
Review and approval of new ideas
People get time and funding (and rewards) to pursue promising ideas
Key learning: pick your innovators and support them
Successful ideas need deep understanding of customers,
business and competitive environment
Must have management attention and support
Identify and incent highly innovative individuals
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
- 16. Case study: Adobe India and the mobile revolution
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
- 17. Key innovation programs contd.
Patenting: an ideal fit for Adobe
Adobe needs a strong patent portfolio
Engineers dream of having patents
Key learning: patent programs need extensive and long-
term support, both formal and informal
Must have role models and examples
Local legal support
Major cash incentives and company-wide exposure
Over 200 Adobe India patents
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
- 18. Am I working with other smart people?
Key questions:
Am I working in a dynamic environment with smart people?
Do I learn from my co-workers?
Key learning: must know what you are looking for in your
people and do what it takes to find it
We look for fundamental strengths, not temporary “technology
competencies”
Need to create new technologies, not just be „competent‟ in existing
ones
Attitude and brightness are most critical
Long and rigorous hiring process
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
- 19. Am I working with other smart people? -contd
Key learning: must spread hiring knowledge through the
organization
Consistent hiring across the organization
Trusted core hiring team
Everyone must know what we‟re looking for
Everyone understands how we hire and often participates in
hiring
Feel connected to incoming people
Builds a culture of “Adobe hires great people”
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
- 20. Industry-leading people practices are a must
Compensation and benefits
Appraisal and 360 degree feedback
Small teams per manager, regular manager interaction and
goal-setting
Learning and training opportunities
Employee feedback and engagement surveys
Higher education incentives
Corporate Social Responsibility activities
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
- 21. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.