A mixture of social media and street marketing, the DivasDayOut campaign will feature new brands, products and services in a 2-day swag bag giveaway during SXSW.

1. If your reading this proposal then Congratulations on launching your
brand!
You’ve been invited to participate in the first ever #DivasDayOut swag
promo event!
This event will shine much needed and deserved light on indie-brands who’s
demographic are women … whether the Tumblr generation or corporate decision
makers, the Divas Day Out campaign is the perfect opportunity to reach social,
trendsetting women.
Divas Day Out is a growing partnership amongst brands and products that are
homegrown and independent with the goal of becoming mainstream staples in the
homes, closets, handbags, kitchens, vanities and offices of women and their families.
GOALS
• To impress female SXSW attendees with an exclusive
luxury environment of products, brands and technology
• To introduce new, urban beauty trends to high social,
international female community of LIVE music lovers
• Track consumer interest by introducing trending topics,
products and

2.  A two-day guerrilla marketing event for entrepreneurs and
brands that focus their business on female consumer
markets
◦ Fashion
◦ Beauty
◦ Social Networks/Blogs
◦ Lifestyle & Fitness
 A creative and dynamic event that will introduce new trends, sites
and campaigns to a diverse crowd of women during the 2012
SXSW Music Conference.
What is SXSW (Southby-Southwest)?
One of the largest conferences in the country. SXSW is a month-long
congregation of Technology companies and brands, movie buffs, industry execs
and media. The conference has been the launching pad for Twitter, Foursquare,
ZipCar and more mainstream brands.
The conference is hosted, annually, in Austin, TX.
The 2012 Music portion of SXSW is slated to be one of the largest collections of
musicians, entertainment execs and music lovers.
2009 – Registered Participants, 27k
•12k music conference participants
•Media coverage of SXSW in 2009 was valued
at $17.6 M
2010 – Registered Participants, 31k
•Participation from 49 countries
•2,310 media staffers in attendance
•40k booked rooms at 56 different hotels
2011 – Registered Participants, 45k
•71% registrants between 21 and 40
•19% music conference registrants are
international citizens

3. MOGUL PARTICIPATION
 Large logo promotion on ALL marketing
◦ Printed on Swag Bags
◦ Printed on official FREE DivasDayOut Tanks in Each
$500*
Bag
◦ Printed on Brand Ambassadors t-shirt uniforms
 SWAG items in 2,500 give-away bags
 Shared social media marketing/pr campaign
STARDOM PARTICIPATION
 Logo promotion on marketing
◦ Printed on Swag Bags
$250*
◦ Printed on Brand Ambassadors t-shirt uniforms
 SWAG items in 1,000 give-away bags
 Shared social media marketing/pr campaign
 Logo promotion on marketing
PARTICIPATION
NETWORKER
$100*
 SWAG items in 250 give-away bags
 Shared social media marketing/pr
campaign
Take your brand to the next level …
get the personal exposure you want and
deserve.
*Cost of Swag items and giveaways NOT included in Opportunity Fee

4. On-site photogs will capture
great moments for your future
promotional use!
 Social Media  The Red Carpet Effect
◦ Foursquare – Customized places and ◦ Divas will be asked to “snap a pic”.
badges will inform the public on the location of  Pictures will be uploaded to the Divas Day Out
Divas Day Out Brand Ambassadors. Facebook Fanpage, Tumblr and Divas can tag
◦ MeetUp.com – Local and national themselves at any time
groups w/ similar interest will get “special
invites” to this give-away  Social Media
◦ Facebook FanPage ◦ Foursquare - Every recipient required to
◦ Twitter/Twitpic Hashtags Check-In to receive a bag
◦ QR Codes – Scanned by Divas will ◦ Twitter – LIVE tweetcaster (all pictures will be
automatically send them to the Divas tweeted to Divas using #DivasDayOut,
Day Out social networking page portal #DoSomethingDiva and #DDO hashtags for
and those of the participating brands tracking purposes)
◦ Pinterest, #iDiva Board
 Collaboration Marketing
◦ Local Concierges
 Guerilla Marketing
 During SXSW companies sponsor “concierge”
◦ Brand Ambassadors/Street Team
question answerers .. But with the advent of SIRI  For 2-days Divas Day Out Brand Ambassadors
◦ Public/Media Relations will seek out Divas at various SXSW unofficial
events to give SWAG bags to.
 Ofcourse we are going to make sure EVERYONE
knows we are there!
 Guerilla Marketing
◦ Brand Ambassadors/Street Team
 For 2-days Divas Day Out Brand
Ambassadors will seek out Divas at
various SXSW unofficial events to give
SWAG bags to.

5.  Brand Ambassadors trained at
recognizing DIVAS
◦ Divas can Check-In via Facebook,
Foursquare or QR Code
◦ Yes, you’ll have access to the
#DivasDayOut twitter lists and master
Check-In list
 Celebrity Gifting Suite 2.0
◦ We’re personally inviting EVERY female
artists registered to perform @ SXSW
◦ Social Media creates a dually interactive
promotion, as brand owners can RT and
see how the promotion is going, in real-
time, from the comforts of their home
◦ Allows Brand Owners & Product
Developers to speak PERSONALLY to
local celebrities from different parts of the
country/world
Supplied Swag Items will be stuffed accordingly.
Swag item costs is NOT included in the cost of
participating in the Divas Day Out event.

6. Got Questions?
Do not hesitate to contact
BethanyEast PR at any time.
BethanyEast PR
Founded by freelance publicist and strategist,
Christian Reed, BethanyEast PR is a San Antonio-
based boutique PR firm specializing in promoting
diverse urban brands to social and independent
media sites internationally. BethanyEast creates
events, marketing and branding campaigns using
dynamic mediums and environments.
• Bethany.EastPR@live.com
• Twitter.com/BethanyEastPR
• 210-454-1636