This document discusses the evolution of recruiting from Web 1.0 to Web 2.0 and beyond. It notes that with budget cuts, HR professionals are expected to do more with less resources. Web 2.0 platforms like social media, mobile apps, and internal social platforms can help reduce costs while improving metrics and the candidate experience. Examples of how companies are using these new channels for recruiting are provided.
5. Web 1.0 Web 2.0 Web 3.0 Static HTML Email Forums Chat Low Bandwidth Portals Brochure-ware Dynamic HTML RSS Podcasting Mobile Blogging/Microblogging Social Networking Video Integrated Solutions Semantic Communal Cloud Computing Multi-Channel Mobile and iTV
6. Web 1. 0 for Recruiting… Receive Job ContactViable Candidates Manual Screen Post ToIntranet ScreenInternalCandidates Post To.com Phone a Friend Measure $$Post toMonster LinkedIn Dice
7. Budget Cuts HR professionals expected to do more with less IT still needs to deliver business value with less Job Posting & Recruiting Expensive Applicant tracking systems NOT searchable Time consuming [insanely repetitive] Few or expensive metrics RESULT: An opportunity was born. Lucky Business Drivers
8. Who’s who in the zoo and what are they up to External .com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Facebook Mobile apps iPad apps Internal Social platforms Web 2.0
9. Trends // The Big Shift 700,000+ businesses are on Facebook YouTube is second most searchedsite behind Google 200,000,000 users and it’s the fastest growing LinkedIn adds a new user every second;China and Brazil fastest Facebook OVERTAKES Google in weekly site visits in late 2010 Monster.com Revenue Drops Again in Q1 Source: 01/2011 http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/
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11. Web 2.0 & Beyond The POWER of links, degrees of separation, collaboration and friends
17. Top Measurable Business Benefits 83% - Increased Speed of Access to Knowledge 55% - Increased Speed of Access to Experts 41% - Increased Employee Satisfaction 31% - Faster Employee Onboarding & Training 28% - Increased # of Successful Innovations 28% - Reduced Travel Costs 28% - Reduced Communication Costs Source: NewsGator Client Survey at Annual User Conference
18. Rule for today…No person left behind! Go to Twitter Say one word or something and add #CTRN2011 Hit ENTER View Spontaneous TweetJam
19. Thank You //end. Beth Gyurovits, M.B.A. Vice President of Sparks +1.303.808.3899 Beth@SocialMediaEnergy.com @BethGyurovits
Notas del editor
Why do you think mass media is declining and social media is growing?Do you think there is a stronger ROI using a blunt instrument or a laser?Is program measurement and ROI important?
