"Capitalizing on disability: Will advertising images persuade the public?" 2013
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This document summarizes and provides examples of advertisements over time that have featured people with disabilities. It begins with early 20th century examples of little people in shoe promotions and ads featuring the tallest man in the US. It then outlines a number of high profile ads from the 1950s onward featuring people with disabilities to promote brands like March of Dimes, Wyeth, Liberty Mutual, Cingular Wireless, Nuveen, Nike, Reebok, Air Jordan, UPS, Benetton, Milk-Bone, Target, JC Penney, Microsoft and more. It concludes with some international examples from the UK and Belgium.
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"Capitalizing on disability: Will advertising images persuade the public?" 2013
- 1. Capitalizing on disability: Will advertising images persuade the public? Presentation by Beth Haller, Ph.D., Author of Representing Disability in an Ableist World: Essays on Mass Media
- 2. Little people played Buster Brown for shoe promotions, 1904-1930
- 3. Shoe ad from 1930s featured tallest man in the USA, Robert Wadlow
- 4. March of Dimes ad, early 1950s
- 5. Wyeth ad for braces, 1942
- 6. Liberty Mutual TV ad, starring Teal Sherer http://www.youtube.com/watch?v=3Vvr8E-OzK8
- 7. Cingular Wireless ad, starring artist Dan Keplinger http://www.youtube.com/watch?v=XL_rVZrC8Hw
- 8. Christopher Reeve in Nuveen ad, 2000 http://www.youtube.com/watch?v=OWf4ujg8NRY
- 9. Paralympian Oscar Pistorius Nike ad
- 10. Paralympian/“Murderball” star Mark Zupan, Reebok ad, 2005
- 12. Paralympian runner April Holmes, 1st woman & first disabled person to represent Air Jordan athletic shoe brand
- 15. Benetton ad
- 16. Benetton ad
- 17. Milk-Bone partnered with Canine Assistants for ad: Jake Jeter & Baxter, 2009 http://archive.montgomeryadvertiser.com/VideoNetwork/74261998001/Mon tgomery-s-Jake-Jeter-stars-in-Milk-Bone-commercial
- 20. Target ad 1995
- 22. Target ad 1995
- 23. Target ad 1993
- 24. Target ad
- 25. Target ad 1994
- 26. JC Penney ad
- 28. Microsoft ad
- 30. British TV ad with employee at B&Q (like a Home Depot)
- 31. Disability awareness ad from Belgium (recreates a bra ad)
Notas del editor
- http://www.peoplepets.com/people/pets/article/0,,20493595,00.html