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Social Media for your B2B Marketing Mix

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Beth Harte
Beth Harte

Beth Harte, Client Services Director at Serengeti Communications discusses social media for the B2B Marketing Mix including: Planning, Expanding, Executing and Measuring.

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Social Media for Your B2B Marketing Mix: Planning, Expanding, Executing & Measuring Presented by: Beth Harte, Client Services Director Serengeti Communications @bethharte
 
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Image Source: www.amateurwrestlingphotos.com/
Image Source: img1.photographersdirect.com
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Image Source: www.textually.org
Image Source: www.gprc.ab.ca
Image Source: optimizeandprophesize.com
Image Source: www.kenburbary.com
The 5 Step Measurable Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: www.art.com
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Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurable Objective Samples ,[object Object],[object Object],[object Object]
Smart Strategies ,[object Object],[object Object],[object Object]
Tempting Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
5 Key Steps to Ensure an Integrated Marketing Experience Source: IMC: The Next Generation, Schultz & Schultz
Identify Customers & Prospects Image Source: http://images.tmcnet.comc Psychographics Sociographics Ethnographics Firmographics
Understand Buying Behavior Image Source: tutor2u.net
Firmographics
Psychographics Image Source: www.syspro.com.au
Sociographics Image Source: www.ttglive.com
Ethnographics Image Source: http://us.123rf.com
Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin
I need a widget My friend sells widgets... I need a widget... My buddy sells widgets... Our widgets are cheaper & faster... You used to buy our widgets...
Take an Outside-In Approach Image Source: http://farm3.static.flickr.com/2268/2094281797_9b28def2f7.jpg
The 5 R’s of IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: IMC: The Next Generation, Schultz & Schultz; Image Source: www.exchange3d.com
Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/
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Image source: http://rlv.zcache.com
Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/
Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com
Evaluation & Future Planning Image Source: www.xhtml-css-code.com
Image Source: d.umn.edu
IBM
EMC
Forrester Research
BreakingPoint
Oracle
Indium
 
Image Source: http://cdn.buzznet.com
Metrics vs. ROI Image Source: www.jklossner.com/computerworld
 
 
What Does Success Look Like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],List Source: www.marketersstudio.com
What Did Your Plan Call For? List Source: http://wilderdom.com
Tools to Help Measure
Tools to Help Measure Image Sources: mentalfloss.cachefly.net, www.orthonurse.org, i.ehow.com/images, www.smbmarketingguide.com/
 
Image Source: Flickr, ralphventon
Thank You! Beth Harte Client Services Director Serengeti Communications Twitter: @bethharte / #IMCchat [email_address] www.serengeticom.com

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