A presentation to introduce an organization to various social media platforms

1. noun
noun: social media; plural noun: social medias
Websites and applications that enable users to create and
share content or to participate in social networking.
The social interaction among people in which they
create, share or exchange information and ideas in virtual
communities and networks.
so·cial me·di·a

2. Improved social signals
Company branding
Improved brand awareness
Word-of-mouth advertising
Enhanced SEO
Increased customer loyalty and trust
Demonstrated authority
Improved audience reach and influence
Benefits of Social Media

3. A survey of 3,800 marketers indicated that the top three benefits
of social media are:
Generating
business
exposure
Increasing
traffic
Providing
marketplace
insight
Benefits of Social Media
85% 69% 65%

4. Relationships
The relationships built with customers are the
foundations upon which other aspects of business
will flourish, leading to advocacy and loyalty.
Feedback
Incorporating social listening into product
development work can act as an early warning
system, save on customer service costs, provide
valuable development feedback, and even help
identify ideal beta testers without much expense.
Integration
Branding benefits from additional customer
touchpoints, PR sees a lift in impressions and
reach, and customer service can proactively listen
and activate where necessary.
Uses of Social Media

5. Learn and improve
Try to make your customers’ lives better with help
fully utilizing your product (feature education,
etc.), or by offering assistance. This builds
authority, drives connections, and increases
engagement.
Explore and discover
Customers want to get creative and find new ways
to use your product. These relationships will breed
ideation and community.
Question and answer
A key part of customer support. Anywhere from
a detailed forum thread on resolving a technical
issue to a simple question and answer on how a
feature works. Your main goal is to drive answers.
It’s not just marketing

6. Adjacent content
Items tangentially relevant to your business or
involving common interests of your audience.
Tips and tricks
Share content that will make your customers’ lives
easier (bonus points for tips and tricks that help
them use your products or services).
Responses
These aren’t necessarily on your own pages; post
externally and reply to posts from others. A good
way to get your account and brand more visibility.
Created content
From images to blog posts, creating your own
original content is the most labor-intensive but can
have the biggest payoff.
Types of posts

7. According to Nonprofit Tech For Good, below is an estimate of how much time
social media requires, not including the time necessary for managing a website
or email communications.
Facebook (4 hours): To post and schedule status
updates four to six times weekly, respond to messages
and comments, and monitor insights.
Twitter (4 hours): To tweet and retweet an average of
four times daily, to respond to messages and mentions,
to organize followers into lists, and to strategically
follow others.
Google+ (4 hours): To share updates three to four
times weekly, +1 the posts of others, and participate in
Google+ Communities.
LinkedIn (4 hours): To share two to three posts
weekly, maintain your personal profile, and participate
in LinkedIn Groups.
Blogging (4 hours): To write an average of two short
posts weekly which includes the time necessary to find,
edit, and insert photos and integrate video.
YouTube (1 hour weekly): To upload video, create
playlists, subscribe to other channels, and study the
video campaigns of other nonprofits. Does not include
the creation of content.
Pinterest (3 hour weekly): To pin or repin images
twice daily and maintain your boards.
Instagram (3 hours weekly): To share one to two
images or videos daily and like the photos of others.
Tumblr (3 hours weekly): To post or reblog one to
two times daily and like the posts of others.
Misc. activities (4 hours weekly): To create
Facebook invitations, promote and host quarterly tweet
chats and Google+ Hangouts, report live, and participate
in awareness day campaigns.
Create graphics and visual content (3 hours
weekly): To design branded images, infographics,
video, online presentations, and social network banners.
Research (2 hours weekly): To investigate trends in
nonprofit technology and monitor breaking news and
current affairs.
Feedback (1 hour weekly): To track and report on
success.
A Serious Investment

8. An Average Commitment
In a 2013 survey of over 500 small business owners,
25% spend 6–10 hours per week on social media.
43%
6 or
more
hours
per
week
6-10
hours
per
week
11-20
hours
per
week
21 or
more
hours
per
week
25% 11% 7%

9. • Ask your suppliers, key contacts and
locations to like, tweet, and +1 our
social media pages.
• Consider participating via your own
social media accounts.
• Provide quick updates on your
programs throughout the month in
addition to longer newsletter items.
• Remind our users and location
administrators that they can connect
and ask questions via social media
How You Can Help

10. 72% of all Internet users are now active on social media
56% of Americans have a profile on a social networking site
71% of users access social media from a mobile device
Social Media Overall
65+18—29
89%
30—49
72%
50—60
60%
43%

11. Facebook now has over 1.19 billion users
23% login at least 5 times daily
55% female, 45% male
45% of U.S. seniors who use the Internet are on Facebook
Americans spend 16% of each online hour on Facebook
70% of marketers acquire new customers through Facebook
Facebook

12. 550 million registered users, 215 million active monthly
400 million tweets sent per day
55% female, 45% male
70% have at least some college education
34% of marketers use Twitter to successfully generate leads
Fastest growing network: 44% growth from 2012-2013
Twitter

13. 1 billion Google+ accounts
359 million monthly active users
Google+ is growing at 33% each year
70% male, 30% female
Mostly students, developers, engineers, photographers
56% growth in 45—54 age bracket since 2012
Google +

14. Video
Wide age range
(18-54)
800 million
unique visitors/
month
Networking
Over 200 million
members
World’s largest
professional
network in 200
countries and
territories
Images
Fast growing
140.5 million
members
20 million
monthly active
users
Other Popular Sites

15. Interacting on Facebook
Groups
User-created with varying levels
of privacy and security, much like
individual profiles. Users can
organize groups around any topic
or event they like. Variety is limited
only by interest.
Business Pages
A business presence on Facebook.
May be shared across multiple
“managers.” The feature set is ever-
evolving and changing. Allows
features like analytics reporting,
security, access, and advertising.
Events
Allow users to organize events.
Security allows for public, private,
and somewhere-in-between
events. Baked-in ability to
export Facebook events to other
calendars.
Messenger
Combines email, instant
messenger, and Facebook
messages. A stand-alone app
on mobile devices, but it also
integrates across the Facebook
app and web experiences.
LINK: A Beginner’s Guide to Managing a Facebook Page >>

16. Content: Consider every post an opportunity for increased
engagement. Stay on-brand but show your human side.
Post timing: Learn when your demographic is online and
post interesting content when they’re most active.
Moderation: Monitor user-generated posts without
censorship but with a sensitive eye to spam and abuse.
Engagement: Interact with fans on a personal level, use
language and phrasing that speaks to them.
Credibility: Fact-checking, verifying sources, and correct
spelling and grammar.
Facebook Success

17. Interacting on Twitter
Following
To follow someone on Twitter
is to subscribe to their Tweets
or updates on the site. Their
updates will appear in reverse
chronological order on your home
tab. This is not (necessarily) mutual.
Lists
Curated groups of other Twitter
users. Used to group Twitter users
into categories for easier reading,
may be made publicly available or
kept private.
Hashtags
The # symbol is used to mark
keywords or topics. Use the
hashtag symbol # before a relevant
keyword or phrase (no spaces) to
categorize Tweets and help them
show more easily in Twitter Search.
Direct Messages
A private message sent via Twitter
to one of your followers. You can
only send a direct message to a
user who is following you; you can
only receive direct messages from
users you follow.
LINK: The Beginner’s Guide to Twitter >>

18. Voice: Consistency of voice is important to build trust and
confidence.
Branding: A representative profile name, page, and images
are critical. Think of these fields as your “first impression.”
Relevance: Streams that constantly push promotional
messaging get old very fast. Say more than “buy me!”
Value: Every tweet you send should add value in some way.
If you were a follower, what would you want to see?
Responsiveness: Respond quickly! Not just to problems or
questions, but also to converse via hashtags or just say “hi.”
Twitter Success

19. Interacting on Google +
Circles
Organize the people you know in
real life. Circles make it easy for
you to share with just the right
people. Posts can be entirely
public, shared with one or more
circles, or sent to individuals.
Communities
Communities give each of your
different groups a home base.
These are public or private groups
of people, like a circle with its own
home page and shared interest.
Users can invite friends.
Pages
A profile for a business or
organization. Puts your business
info on Search, Maps and Google+
so that customers can find you, no
matter what device they’re using.
Similar to “regular” profiles.
Hangouts
Can be a group text message,
conference call or shared video.
Hangouts can “hold” up to 10
people, and Hangouts On Air can
broadcast live streaming, interactive
conversations via YouTube.
LINK: Google My Business >>

20. Community: Gather your key contacts into a “community” so
everyone can interact, ask questions and get feedback.
Branding: Your community is tied to your brand page, so
utilize that connection to cross-promote.
Authorship: Google + lets you implement publisher status
for your brand and site, and authorship for individuals
Images: Great for professional images, G+ rewards both
professional and “home-grown” imagery alike.
Interactivity: Embed a clickable “call to action” using visual
markup to include signup, download, and other links.
Google + Success

21. People: Be where your people are. Find out where your
customers already have accounts, and be present there.
Branding: Keep your branding consistent across all social
media platforms, while keeping a bit of variety in context.
Images: Use images wherever possible! 67% of people are
more attracted to reading an article with a picture.
Interaction: Join the conversation, respond to questions
and comments and be present as a human, not a robot.
Interaction: Join the conversation, respond to questions
and comments and be present as a human, not a robot.
Success Across All Social Media