Universidade Anhembi Morumbi

1. Welcome ACTE!!!

2. Participants
• Marie Cobac – Master’s candidate in ESCAET’s (Ecole Supérieure de Commerce
d’Administration des Entreprises et du Tourisme) global travel management program. Marie is
from France. Marie’s participation is sponsored by BCD Travel.
• Valeria Fernandes – LATAM Operational Travel Manager for Philips. Valeria is based in São
Paulo.
• Kathy Kirk - Manager, Travel & Meeting Services for Promega Corporation. Kathy is from the US.
• Bryan Leong – Sales Coordinator for the Shangri-La Hotel, Sydney. Bryan is from Singapore.
Bryan’s participation is sponsored by BCD Travel.
• Robina Nawrath – Recent graduate of NHTV Breda University of Applied Sciences (Netherlands)
with a BBA in International Tourism Management. Robina is from Germany. Robin’s participation is
sponsored by BCD Travel.
• Maxime Reymond – Recent graduate of ESCAET’s (Ecole Supérieure de Commerce
d’Administration des Entreprises et du Tourisme) global travel management program. Maxime is
from France. Maxime’s participation is sponsored by AirPlus International.
• Andy Tellers - Commodity Manager – Travel, NCR Corporation. Andy is from the US.
• Lisa Williamson - Manager, Global Business Development & Membership for ACTE. Lisa is
based in Washington, DC.
• Amber Kelleher – Senior Director, Global Education. I am also based in Washington, DC.

3. Elizabeth Wada was instrumental in
establishing ACTE in Latin America, and in
bringing the corporate contribution of travel
management executives in the region into the
international limelight. She was presented with
the "Advancing the Industry Award - 2007" for
her efforts in demonstrating how ACTEs
education and advocacy efforts can meet
corporate objectives for growth and
profitability in Latin America.

4. The University

5. Facts
• Founded in 1971 – First Tourism programme in the country.
• 2006 – LIU – Laureate International Universities, based in
Baltimore
– 66 universities
• 6 campi

6. Facts
• 35,000 students
• More than 100 programmes available
• 800 faculty members
• 1,200 admin staff
• 276 mil items in 5 libraries
• 3237 computers

7. Academic Organization
• 8 Schools
– Arts, Architecture, Fashion & Design
– Health Sciences
– Communications
– Laws
– Education
– Engineering and Technology
– Business
– Tourism & Hospitality
• Segments
– Under Grad
– Adults
– Online
– Post Graduation
• 3 Master of Sciences (Hospitality, Design and Communication)
• 1 Doctorate (Design)

8. Area: 21,069,501 km2
(8,134,980 sq mi)
Population: 572,039,894
Countries: 19

9. Organization for Economic Co-operation and
Development (OECD)

10. http://www.artinthecity.com

11. http://obaudoedu.blogspot.com.br
http://ideiaestranha.zip.net
http://blogillustratus.blogspot.com.br

12. Enrique Pena Nieto
http://news.yahoo.com
http://www.worldbulletin.net

13. Brazil, trade multilateralism and the
WTO: a medium term perspective
WTO Public Forum
Geneva, September 26th, 2012

14. Structure of the presentation
1.The conditioning factors affecting Brazil’s positions
2.Characteristics of trade multilateralism for Brazil
3.Brazil's multilateral trade agenda: drivers and components

15. 1. The conditioning factors affecting Brazil’s positions (1)
Current economic situation leads to defensive stances in trade negotiations
• Low economic growth compared to other BRICS
• Competitiveness deficit of the industrial sector
• Appreciation of the Brazilian currency
• De-industrialization debate (Dutch Disease???)
• Increasing participation of resources intensive sectors in the GDP growth
Current dilemma:
• Adopting industrial policies geared to stopping the changing winds and to
sustaining a broadly diversified industrial sector
OR
• Preparing the economy for the productive transformation whose vectors are
the industrial and agribusiness segments natural resource-intensive

16. 1. The conditioning factors affecting Brazil’s positions (2)
Domestic factors:
• Economic dimension - Scenario hypothesis:
– increasing weight of sectors intensive in natural resources
– transformation of the industry structure: less diversified but more competitive
– consolidation of internationalised competitive segments in the service sector
– continuity of the recent trend in Brazilian FDI.
Economic drivers lead to more offensive positions, but Brazil would also be concerned
with the preservation of “policy spaces” for dealing with productive transformation
• Political dimension: aspiration for active role and international recognition
Political driver lead to assumption of increasing responsibilities

17. 1. The conditioning factors affecting Brazil’s positions (3)
External factors:
• Accession of China and Russia to the WTO: shift in the balance of power
within the multilateral trade system
• Growth in the number of PTAs (Preferential Trade Agreement), which might
generate erosion of market access conditions to Brazilian exports
• Small number of PTAs in which Brazil takes part
• Emergence of global challenges not directly associated to trade issues, but
having intersections with trade (climate change, food security,...)
WTO will continue to be the priority forum for Brazil, a position compatible
with domestic productive transformation and with the assumption by Brazil
of global responsibilities

18. 2. Characteristics of trade multilateralism for Brazil
The main characteristics of multilateralism that fits Brazil’s interests:
• The consolidation and improvement of the existing rules
• The gradual incorporation of new issues into the agenda
Justification for putting emphasis on rules:
• Capacity of multilateral negotiations to generate improved market access
has been drastically reduced
• Trade flows are growingly being distorted by NTBs (Non Tariff Barrier)
• Efforts of tariff liberalization should be kept in the multilateral agenda, but
they can be pursued in the regional and bilateral fora

19. 3.Brazil's multilateral trade agenda: drivers
Three elements were taken into account to define Brazil's thematic agenda in
the WTO and its main objectives in the negotiation of the selected issues:
• Economic and political importance of multilateralism for Brazil's
international strategy
• Profound changes introduced by the emergence of Asia require the
strengthening of rules that mitigate risks of unfair competition and of trade
conflicts and tensions
• Prospects of productive transformation of the Brazilian economy, which
allows for less defensive positions and for the incorporation of some new
issues in its multilateral trade agenda

20. 3. Brazil's multilateral trade agenda: components (1)
Issues associated to the priority to multilateralism
• Rules for preferential agreements: mechanisms for monitoring and revising
preferential agreements and disciplines for preferential rules such as RoO,
TBT, SPS
• Dispute settlement system: central issues are related to the enforcement of
the decisions adopted
• Plurilateral agreements in the WTO: Brazil has traditionally opposed the
negotiation of these agreements in the WTO, but plurilaterals with a
conditional MFN clause may be necessary to allow progress

21. 3. Brazil's multilateral trade agenda: components (2)
Issues associated to global transformations and implications for competition
• Industrial subsidies: strengthening the disciplines applicable to subsidies and the
reintroduction of a broadened concept of non-actionable subsidies, including the subsidies
contemplated by Article 8 of the ASCM
• Agricultural subsidies : progressive convergence of the treatments accorded to industry and
agriculture
• State-owned companies: setting of disciplines that promote transparency in the shareholding
control of the companies
• Non-tariff measures (NTMs): increase transparency regarding the use of public and private
standards. Plurilateral agreement on harmonization of NTMs
• Private norms and standards: this issue introduces a new challenge to the traditional limits of
the WTO. This discussion should be incorporated into the WTO agenda as such

22. 3. Brazil's multilateral trade agenda: components (3)
Issues related to productive transformation in Brazil
• Investment: This could be an appropriate moment for reconsidering the traditional Brazilian
stance regarding agreements on investments protection (growth of Brazil’s outward FDI)
• Services: This issue is brought to the Brazilian agenda of priorities due to the need to
increase productivity and competitiveness in the services sector as the industry undergoes a
productive transformation
• Climate and Trade: The agenda should incorporate rules for BCAs and for subsidies and
enforcement of the disciplines applicable to technical norms
Exchange rates and trade: the only point of divergences

23. http://www.csmonitor.com
http://www.brandsoftheworld.com
http://www.logobird.com/rio-2016-olympics-logo/
http://www.ocacasadesom.com.br

24. São Paulo

25. Q&A
ekwada@anhembi.br